FUTURE OF SELLING · JASON LIM
What if the room remembered your story and repeated it to the person who signs? Imagine a founder story that makes the business make sense in one telling, and finally a version people retell at dinner. Even if you usually start with history, product and every milestone, you can still be memorable. It's like turning a CV into a story people actually retell at dinner.
APPLY FOR STORYTELLING COACHING IN JAKARTAWe reply personally on WhatsApp within one business day.
20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
The $7M+ he closed himself is why a Jakarta story is judged on whether a listener can repeat the request.
He first taught at 16; a story is cut until the request is remembered, not only the scene.
Those 8-figure results were produced by graduates applying the method. Two of their stories are below.
Bob Proctor and Joel Bauer are two of them. The full list follows in his story below.
P.I.T.C.H. turns a long history into business storytelling with one conflict, one turn and one request.
A Jakarta story is practised until a listener can repeat the request, using the story you already tell.
You work on the story you already tell in meetings, so the new version is used immediately.
This uses Storytelling Coaching Singapore on a Jakarta client story.
The story you already tell in Jakarta is the practice ground.
The request is moved earlier until a listener can say it back.
If they only remember a scene, the history is cut.
If the same story needs to live in a deck, pair this with pitch deck coaching in Singapore. Around the Jakarta client story, the forgotten request, and the next time you will tell it. The Jakarta client story, the forgotten request, and the next time you will tell it guide the cuts.
“Before I met Jason, I was slogging day in and day out, working 15+ hours, “chasing” money, afraid to sleep.”
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand.
“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”
Shawn Khoo, CEO, 8Yolk Design Studio.

"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.
Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Storytelling for startups is treated as a chronology, and the buyer is lost before the turn.
There is no core version, so a storytelling sales presentation feels improvised every time.
They quote a joke or a hardship, and they cannot say what you wanted them to do.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so a Jakarta story is judged on whether the request travels, on your Jakarta client story.
The story gets longer, and less of it is remembered.
The room gets a tour, and they never meet the reason the company exists.
You wonder why people still misunderstand you, after another evening of explaining.
The answer you give in that moment is the story they will carry, whether you prepared it or not.
Most founders tell the story in the order they lived it. Buyers need the order that helps them decide. Until the story is rebuilt for them, more telling only adds noise. It's like showing someone every photo on your phone and hoping they find the one that matters.
A Jakarta story is cut with P.I.T.C.H.; see the Future of Selling page.
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Investment realised in Indonesia
IDR 1,931.2 trillion
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026
Investment realised in Jakarta
IDR 270.9 trillion
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the Jakarta client story, the forgotten request, and the next time you will tell it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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