Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Personal Branding in Jakarta for Founders and Sales Professionals

What if people in the room introduced you the way you would introduce yourself? Imagine a one-sentence answer to "so what do you do?" that makes a director lean in. Even if you would rather talk about the work than about yourself, you still become known for the right thing. It's like giving your name a name card people actually keep, instead of one they leave on the table.

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We reply personally on WhatsApp within one business day.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

20+ years of coaching, starting with basketball at 16.

Since 2016, his events have reached 100,000+ founders across Asia.

Our graduates have produced 8-figure results and beyond.

Why learn from Jason Lim?

He has done what he teaches.

A $7M+ closed-deal record is why a Jakarta introduction is judged on being chosen for a piece of work.

Two decades of coaching.

A basketball court taught repetition; a one-sentence introduction is practised until a colleague can say it without hedging.

Proof from people who used it.

The 8-figure results come from graduates who used the same method in their own work. Read two of their stories below.

He learned from renowned mentors.

Two of them are Marshall Thurber and Chet Holmes. His story below names the rest.

Why is Future of Selling the best personal branding in Jakarta?

A proven framework.

P.I.T.C.H. turns your expertise into one clear message, so people remember you and repeat it to the right buyers.

An easy, step-by-step system.

An introduction is practised until a Jakarta colleague can repeat it, using the next room you already have to walk into.

Fast results.

You build on the profile and the content you already have, so the first improvements go live quickly.

How personal branding with Future of Selling works

  1. 1

    Learn the rules of selling.

    The next Jakarta room you will walk into is the test for a short, repeatable introduction.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    A proof point and a request are attached so the introduction can travel when you are not there.

  3. 3

    Learn the art and science of closing and countering objections.

    A colleague is asked to introduce you; if they hedge, the sentence is recast.

Founders who also need a sharper spoken story can use storytelling coaching in Singapore. Around the Jakarta introduction that still goes nowhere, and the next room you will walk into. The Jakarta introduction that goes nowhere, and the next room you will enter, guide the work. The work also includes personal branding coaching, using the same introduction.

Top reviews for Future of Selling by founders and sales professionals in Jakarta: Success Stories and Transformations

“Jason pointed out an event that I can partner with. But, crafting a collaboration email is not exactly my strength.”

“Plus, within 10 minutes I received a favourable reply from the recipient!”

Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult, Facebook Ads Mastery.

“If you’re feeling lost, unsure, or nervous about pitching to clients or investors… and you need a quick YES… Speed of Yes is what you need right now.”

Tan Shi Liang, Owner, Legendary Fisherman.

See the receipts

The next introduction can already work harder

Apply on the Future of Selling page

Who is Jason Lim?

Jason Lim, personal brand coach for Jakarta founders and sellers

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.

He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.

Are you facing this right now?

Your introduction sounds like a job title.

You list a role and a company, and the other person still does not know who should hire you.

Your posts are busy and unspecific.

The week has content, and none of it would make a serious buyer get in touch.

Referrals describe you differently than you would.

People recommend you for work you no longer want, because that is the story they have.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

They will look you up first.

17% of buying time goes to suppliers, so a Jakarta introduction is judged on whether someone can choose you, on your Jakarta introduction.

People remember the company, not you.

When a buyer has two similar names, they pick the one they can explain.

Content that gets likes and no enquiries.

Effort goes up, and the sentence at the heart of the brand stays untested.

It follows you home.

You wonder, after yet another networking evening, whether anyone will remember you tomorrow.

Then a door opens and you fumble the first sentence.

A director asks what you do, and the answer you give could have been anyone in your industry.

Why does a Jakarta introduction stay blurry and fail to earn referrals?

Most professionals describe their work from the inside: role, history, features. Buyers and referrers need a sentence they can repeat. Without that sentence, more activity only spreads the fog. It's like printing a thousand name cards with no phone number and hoping people will somehow find you.

How Future of Selling can help

A Jakarta introduction is built with P.I.T.C.H.; the Future of Selling page shows the method.

Be clear in the short time a buyer gives you.

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Be the person they want to ask about fit.

Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.

Introduce yourself in a strong investment year.

Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.

Have a story that travels inside a Jakarta group.

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Investment realised in Indonesia

IDR 1,931.2 trillion

Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.

Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026

Investment realised in Jakarta

IDR 270.9 trillion

Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.

Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Be remembered for the thing you actually want to be hired for

Apply on the Future of Selling page

Where are we located?

  • Regus South Quarter, South Quarter, Tower C, Jl. R.A. Kartini Kav. 8, Jakarta 12430, Indonesia
  • Regus Menara Caraka, Jl. Mega Kuningan Barat Blok E.4.7 No. 1, Kuningan Timur, Setiabudi, Jakarta Selatan 12950, Indonesia

Map data © OpenStreetMap contributors. View a larger map

Contact Us

Tell us about the Jakarta introduction that still goes nowhere, and the next room you will walk into. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply on the Future of Selling page

Frequently asked questions

How do you build a personal brand while employed?
Share insights from your field that are useful to others, stay within company guidelines and focus on the expertise you want to be known for. Professional branding inside a company follows the same rules.
What is the difference between a personal brand and a company brand?
A personal brand belongs to an individual and travels with them; a company brand belongs to the organisation. Founder branding often blends the two.
What is founder branding?
Building the founder's public profile so their story and expertise support the company's credibility with customers, partners and investors. Founder branding works best when the story is consistent.
What makes a personal brand story work?
One true moment that explains why you do what you do, told simply and connected to the problem you solve now.
How do you build a personal brand in Jakarta's business community?
Be consistent across introductions, events and LinkedIn, focus on one clear area of expertise, and build relationships through repeated, useful contact.
What is founder branding for Indonesian startups?
Making the founder's story and expertise visible to customers, investors and future hires, with a clear point of view the founder shares consistently.
What personal brand strategy works for Jakarta professionals on LinkedIn?
Pick one area of expertise, post a useful idea from your work every week and use the same one-sentence introduction online and at events.