FUTURE OF SELLING · JASON LIM
What if people in the room introduced you the way you would introduce yourself? Imagine a one-sentence answer to "so what do you do?" that makes a director lean in. Even if you would rather talk about the work than about yourself, you still become known for the right thing. It's like giving your name a name card people actually keep, instead of one they leave on the table.
APPLY FOR PERSONAL BRANDING IN JAKARTAWe reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
A $7M+ closed-deal record is why a Jakarta introduction is judged on being chosen for a piece of work.
A basketball court taught repetition; a one-sentence introduction is practised until a colleague can say it without hedging.
The 8-figure results come from graduates who used the same method in their own work. Read two of their stories below.
Two of them are Marshall Thurber and Chet Holmes. His story below names the rest.
P.I.T.C.H. turns your expertise into one clear message, so people remember you and repeat it to the right buyers.
An introduction is practised until a Jakarta colleague can repeat it, using the next room you already have to walk into.
You build on the profile and the content you already have, so the first improvements go live quickly.
This draws on Personal Branding Singapore for a Jakarta introduction.
The next Jakarta room you will walk into is the test for a short, repeatable introduction.
A proof point and a request are attached so the introduction can travel when you are not there.
A colleague is asked to introduce you; if they hedge, the sentence is recast.
Founders who also need a sharper spoken story can use storytelling coaching in Singapore. Around the Jakarta introduction that still goes nowhere, and the next room you will walk into. The Jakarta introduction that goes nowhere, and the next room you will enter, guide the work. The work also includes personal branding coaching, using the same introduction.
“Jason pointed out an event that I can partner with. But, crafting a collaboration email is not exactly my strength.”
“Plus, within 10 minutes I received a favourable reply from the recipient!”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult, Facebook Ads Mastery.
“If you’re feeling lost, unsure, or nervous about pitching to clients or investors… and you need a quick YES… Speed of Yes is what you need right now.”
Tan Shi Liang, Owner, Legendary Fisherman.

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
You list a role and a company, and the other person still does not know who should hire you.
The week has content, and none of it would make a serious buyer get in touch.
People recommend you for work you no longer want, because that is the story they have.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
17% of buying time goes to suppliers, so a Jakarta introduction is judged on whether someone can choose you, on your Jakarta introduction.
When a buyer has two similar names, they pick the one they can explain.
Effort goes up, and the sentence at the heart of the brand stays untested.
You wonder, after yet another networking evening, whether anyone will remember you tomorrow.
A director asks what you do, and the answer you give could have been anyone in your industry.
Most professionals describe their work from the inside: role, history, features. Buyers and referrers need a sentence they can repeat. Without that sentence, more activity only spreads the fog. It's like printing a thousand name cards with no phone number and hoping people will somehow find you.
A Jakarta introduction is built with P.I.T.C.H.; the Future of Selling page shows the method.
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Investment realised in Indonesia
IDR 1,931.2 trillion
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026
Investment realised in Jakarta
IDR 270.9 trillion
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the Jakarta introduction that still goes nowhere, and the next room you will walk into. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.