FUTURE OF SELLING · JASON LIM
What if the demo ended on a meeting with the approver, not a we'll review internally? Imagine a product tour that makes the point in the first ten minutes. Even if the demo environment is messy and half the committee is on a laptop, you still steer to a decision. It's like a test drive that ends at the finance desk, not back at the lot.
APPLY FOR DEMO COACHING IN JAKARTAWe reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
His $7M+ came from walkthroughs that ended with a next step, so a Jakarta demo is judged on a dated action, not on a longer tour.
The first drills were on a basketball court; one opening and one ask are practised until they hold if a feature is skipped.
Graduates have taken the method to 8-figure results. Two of them tell their stories further down.
Two of them are Marshall Thurber and Chet Holmes. His story below names the rest.
P.I.T.C.H. turns the product tour into a sales demo presentation with one memorable moment and a clear close.
A Jakarta demo is practised so the ask survives a skipped feature, using the walkthrough already booked.
You rehearse the demo you are already booked to give, including the likely interruptions.
This uses Sales Demo Coaching Singapore on a Jakarta software demo.
The Jakarta walkthrough already booked is reordered around one decision.
A spoken close is rehearsed so it still exists if a feature is skipped.
The ask is placed before the tour is allowed to run long.
If the story before the demo is weak, start with product pitch coaching in Singapore. Around the Jakarta software walkthrough, the skipped ask, and the demo date already set. The Jakarta software walkthrough, the skipped ask, and the demo date already set guide rehearsal.
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.

When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
Fifteen minutes go to login, context and navigation, and the one moment that matters is rushed.
A technical question becomes a detour, and the commercial ask never returns.
A recording is not a next step. Nobody has agreed to a date or an owner.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so a Jakarta demo is judged on a next step, even if a feature is skipped, on your Jakarta software demo.
The team is busy presenting, and the forecast does not move.
The sales presentation and demonstration gets longer every time, and the room remembers less.
You stay late fixing the environment for tomorrow, and you still have not practised the ask.
The calendar fills with repeat tours, and the deal never gets an owner.
Most demos are designed to show completeness. Completeness takes time, so the ask is left for the end and then dropped when the clock runs out. It's like cooking every dish on the menu and never asking the guest what they came to eat.
A Jakarta demo is cut with P.I.T.C.H., as the Future of Selling page explains.
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Investment realised in Indonesia
IDR 1,931.2 trillion
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026
Investment realised in Jakarta
IDR 270.9 trillion
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the Jakarta software walkthrough, the skipped ask, and the demo date already set. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.