FUTURE OF SELLING · JASON LIM
What if deals no longer vanished into internal review for months? Imagine a sales process in which every stage has an exit question and a dated next step. Even if the buying group is large and the path is informal until it suddenly isn't, you can still see where you stand. It's like replacing a maze of corridors with a single staircase.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
His $7M+ came from running a pipeline himself, so a Jakarta process is judged on whether a stuck proposal can hide.
A basketball court taught the drill habit; a stage only counts if the team can run it when the week is messy.
Graduates have taken the method to 8-figure results. Two of them tell their stories further down.
They include Joel Bauer and Tony Robbins. The full list is in his story below.
P.I.T.C.H. becomes the spine of the sales process steps, so every stage has a purpose, a proof and a close.
A Jakarta pipeline review is practised until a stuck proposal surfaces by a named stage, using the deals you already have.
We rebuild the process on deals you already have, so the new exit questions get used immediately.
This uses Sales Process Coaching Singapore on a Jakarta pipeline review.
Current Jakarta deals are laid out by stage, with the exit question each stage is supposed to answer.
A stuck proposal is used as the test case: the next question and the next date have to exist.
The team practises the review until a hidden deal surfaces without waiting for a tidy board.
If prospecting at the top of the process is the weak point, see sales prospecting in Singapore. Around the Jakarta pipeline, the proposal that hides, and the review already in the diary. The Jakarta pipeline, the hidden proposal, and the review already in the diary guide the work. A Jakarta process is tested on a stuck proposal already in the pipeline, not on a tidy board that hides nothing because nothing has been entered. Exit questions have to work in a week when the CRM view is messy. The work maps an end to end sales process and an enterprise sales process on a live Jakarta account, not a slide template.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore.

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.
He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
A deal can sit in a stage for months because creating a sales process was treated as a labelling exercise.
The deciding conversation happens off the process, so coaching and forecasting both miss it.
Call counts look healthy, and the same deals have not moved.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so a Jakarta process is judged on whether a stuck proposal can hide, on your Jakarta pipeline review.
Each review is a negotiation about which deals might close.
They copy the loudest seller, and the process stays a poster on the wall.
You lie awake trying to remember which 'verbal yes' was real.
Leadership asks which deals are real, and the honest answer is that the process cannot tell you.
Most teams build a sales process to report activity, not to force a decision. Without exit questions, deals stay in the funnel because leaving it would require an honest no. It's like building a staircase with no landings and then wondering why people sit down halfway.
A Jakarta pipeline review uses P.I.T.C.H., as the Future of Selling page describes.
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Investment realised in Indonesia
IDR 1,931.2 trillion
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026
Investment realised in Jakarta
IDR 270.9 trillion
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the Jakarta pipeline, the proposal that hides, and the review already in the diary. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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