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FUTURE OF SELLING · JASON LIM

Sales Process Coaching in Jakarta for Founders and Sales Leaders

What if deals no longer vanished into internal review for months? Imagine a sales process in which every stage has an exit question and a dated next step. Even if the buying group is large and the path is informal until it suddenly isn't, you can still see where you stand. It's like replacing a maze of corridors with a single staircase.

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Closed $7M+ in deals by 24 and rebuilt from zero twice.

20+ years of coaching, starting with basketball at 16.

Since 2016, his events have reached 100,000+ founders across Asia.

Our graduates have produced 8-figure results and beyond.

Why learn from Jason Lim?

He has done what he teaches.

His $7M+ came from running a pipeline himself, so a Jakarta process is judged on whether a stuck proposal can hide.

He has coached since he was sixteen.

A basketball court taught the drill habit; a stage only counts if the team can run it when the week is messy.

His graduates show the method works.

Graduates have taken the method to 8-figure results. Two of them tell their stories further down.

He studied under renowned mentors.

They include Joel Bauer and Tony Robbins. The full list is in his story below.

Why is Future of Selling the best sales process coaching in Jakarta?

A proven framework.

P.I.T.C.H. becomes the spine of the sales process steps, so every stage has a purpose, a proof and a close.

An easy, step-by-step system.

A Jakarta pipeline review is practised until a stuck proposal surfaces by a named stage, using the deals you already have.

Fast results.

We rebuild the process on deals you already have, so the new exit questions get used immediately.

How sales process coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    Current Jakarta deals are laid out by stage, with the exit question each stage is supposed to answer.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    A stuck proposal is used as the test case: the next question and the next date have to exist.

  3. 3

    Learn the art and science of closing and countering objections.

    The team practises the review until a hidden deal surfaces without waiting for a tidy board.

If prospecting at the top of the process is the weak point, see sales prospecting in Singapore. Around the Jakarta pipeline, the proposal that hides, and the review already in the diary. The Jakarta pipeline, the hidden proposal, and the review already in the diary guide the work. A Jakarta process is tested on a stuck proposal already in the pipeline, not on a tidy board that hides nothing because nothing has been entered. Exit questions have to work in a week when the CRM view is messy. The work maps an end to end sales process and an enterprise sales process on a live Jakarta account, not a slide template.

Top reviews for Future of Selling by founders and sales leaders in Jakarta: Success Stories and Transformations

“that's the pitch master”

“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”

“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”

Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.

“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”

Javier Wong, CEO, Lifetutors Singapore.

See the receipts

If you cannot name the next step, you do not have a process yet

Apply for Future of Selling sales Process Coaching in Jakarta

Who is Jason Lim?

Jason Lim, sales process coach for Jakarta founders and sales leaders

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.

He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.

Are you facing this right now?

Stages are named, and nobody can say what 'done' means.

A deal can sit in a stage for months because creating a sales process was treated as a labelling exercise.

The important meeting is not a formal stage.

The deciding conversation happens off the process, so coaching and forecasting both miss it.

Managers inspect activity, not advancement.

Call counts look healthy, and the same deals have not moved.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Meetings are already scarce.

Most buyers prefer to research on their own, so a Jakarta process is judged on whether a stuck proposal can hide, on your Jakarta pipeline review.

A CRM full of hopeful stages.

Each review is a negotiation about which deals might close.

Deals that sit in 'proposal sent' for months.

They copy the loudest seller, and the process stays a poster on the wall.

It follows you home.

You lie awake trying to remember which 'verbal yes' was real.

Then a forecast is presented that nobody quite believes.

Leadership asks which deals are real, and the honest answer is that the process cannot tell you.

Why do hopeful Jakarta stages still hide stalled proposals?

Most teams build a sales process to report activity, not to force a decision. Without exit questions, deals stay in the funnel because leaving it would require an honest no. It's like building a staircase with no landings and then wondering why people sit down halfway.

How Future of Selling can help

A Jakarta pipeline review uses P.I.T.C.H., as the Future of Selling page describes.

Stop wasting the few meetings you already have.

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Build a process that still advises the buyer.

Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.

Run a pipeline through a busy investment year.

Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.

Give a Jakarta team stages a deal cannot hide in.

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Investment realised in Indonesia

IDR 1,931.2 trillion

Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.

Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026

Investment realised in Jakarta

IDR 270.9 trillion

Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.

Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Build a sales process that ends in a signature, not a stall

Apply for Future of Selling sales Process Coaching in Jakarta

Where are we located?

  • WeWork Revenue Tower, SCBD, Jl. Jend. Sudirman No. 52-53, Senayan, Kebayoran Baru, Jakarta 12190, Indonesia
  • WeWork Sinarmas Land Plaza Sudirman, Jl. Jendral Sudirman Kav. 21, Karet Setiabudi, Jakarta Selatan 12920, Indonesia

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Contact Us

Tell us about the Jakarta pipeline, the proposal that hides, and the review already in the diary. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling sales Process Coaching in Jakarta

Frequently asked questions

How do you know a sales process is working?
Deals move on buyer actions, the forecast stops sliding into next quarter, and a new seller can follow the stages without the founder in every meeting.
How is an enterprise sales process mapped?
List every stakeholder by role, note what each must believe to say yes, and add the technical, legal and procurement steps that come late. The pipeline process should track those steps too.
Why do deals sit in "proposal sent" for months?
Usually because the proposal went out before the buyer agreed a decision date or confirmed who signs. A proposal without those is a document, not a stage.
What is the difference between a sales process and a sales methodology?
The process is the sequence of stages a buyer moves through. The methodology is how sellers behave inside each stage: the questions, the framing and the close.