FUTURE OF SELLING · JASON LIM
What if your first message to an overseas buyer got a reply that started with "yes, let's talk"? Imagine a calendar with new meetings you did not get through a referral. Even if the buyer has never heard of your company, you write in your second language and they get a hundred emails a day, your message still gets read. It's like knocking on a door with the one thing the owner was looking for.
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Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Jeffrey Teo: 60+ customers in 100 days.
Jason closed $7M+ in deals by 24, and every one of those deals started with someone opening a first conversation.
He coached basketball at 16, where you practise the first pass until it is automatic. Prospecting is trained the same way.
Graduates have taken the method to 8-figure results. Two of them describe their experience below.
He studied under Marshall Thurber, Chet Holmes and other renowned mentors, all listed in his story below.
P.I.T.C.H. gives every first message a reason to reply: a problem the buyer recognises and one easy next step.
We build your prospecting in steps (the target list, the first message, the follow-up, then the first call), and you test each step on real accounts.
You prospect real accounts during the programme, so the messages you write are sent to people you want to reach.
Built on our sales prospecting work in Singapore, adjusted for Taipei sellers reaching buyers abroad.
Buyers reply when a message is about them, not you. You learn to open with their problem in one line.
Power, Intent, Teach, Close and Habits applied to emails, LinkedIn messages, trade fair conversations and the first call.
You rehearse the replies you dread: "not interested", "we already have a supplier" and no reply at all.
Got the meeting and need to present? See presentation coaching in Taipei.
“Jason pointed out an event that I can partner with. But, crafting a collaboration email is not exactly my strength.”
“using the research I did with Jason, I crafted a well-written email in 5 minutes!”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult, Facebook Ads Mastery.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.

Jason Lim was once an extreme introvert who dreaded the stage. A financial scam wiped out his family's savings. In 2020, he also lost everything he had built. He rose again by learning to say what his work was worth, so the other person could truly hear it. He shaped that skill into Future of Selling, where he now teaches P.I.T.C.H.
His first teaching role was as a basketball coach, at 16. Later he closed over $7 million in deals. He studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Today he helps founders win without losing what truly matters. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio are among those who have trained with him.
You send dozens of messages and hear back from almost nobody.
New business comes when a customer happens to recommend you.
Your first message talks about your company's history instead of the buyer's problem.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so your first message has to give them a reason to talk to a person.
Sales goes up and down with whoever happens to call, and you cannot plan.
You put off prospecting because each round feels like rejection.
Sunday evenings come with a knot in your stomach about the empty week ahead.
You close this quarter's deals and find the pipeline for the next one is nearly empty, and the scramble starts again.
Most prospecting messages are written about the seller. Buyers answer messages about themselves, so a message that starts with your company gives them nothing to reply to. It's like starting a conversation at a party by reading out your CV.
Prospecting training follows Jason's P.I.T.C.H. method; see the three programmes on the Future of Selling page.
Buyers give about 17% of their buying time to meeting suppliers. Good sales prospecting earns you a place in that time.
Buyers prefer seller input when judging whether a solution fits. A first message that offers that input gets read.
Taiwan's exports reached a record US$640.75 billion in 2025. Prospecting is how you add new names to your share of that.
Taipei ranked sixth in Asia Pacific for international association meetings in 2025. Plan prospecting around the international events the city hosts.
Taiwan's record exports
US$640.75 billion
Taiwan's exports in 2025, a record high and 34.9% more than in 2024.
Source: Invest Taiwan, citing the Ministry of Finance, 13 January 2026
Taipei's rank for meetings in Asia Pacific
6th
Taipei's place in Asia Pacific in ICCA's 2025 ranking of international association meetings. It ranked 23rd in the world, up three places, and first among Taiwan's cities.
Source: Taipei City Government, Department of Information and Tourism, 22 May 2026 (ICCA data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about who you want to reach, where they are and what you have tried. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.