FUTURE OF SELLING · JASON LIM
What if the buyer in California said "let's start the pilot" before you reached the architecture slide? Imagine being the Taipei team overseas buyers call first. Even if the product is technical, the meeting is in English and the buyer has five minutes, you still leave with a pilot date. It's like serving the dish before reading out the recipe.
APPLY FOR COACHING IN TAIPEIWe reply personally on WhatsApp within one business day.
Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
The $7M+ came from deals he closed himself, so your pitch is built to get a pilot, not just interest.
He has coached since 16, beginning with basketball, and pitches in a second language get extra rehearsal, not extra slides.
Graduates have taken the method to 8-figure results. Two of them tell their stories further down.
They include Marshall Thurber and Chet Holmes. The full list is in his story below.
P.I.T.C.H. leads with the buyer's outcome and keeps the architecture for later, so technical value lands in plain English.
One step per session, rehearsed on your real buyer pitch, so you can see the progress as you go.
You work on the pitch for your next overseas meeting, so it is ready for that call.
Built on our presentation coaching in Singapore, adjusted for Taipei rooms.
Overseas buyers decide on risk and outcome. You learn their order and pitch in it.
Power, Intent, Teach, Close and Habits applied to a technical product pitched in English.
You rehearse the buyer's questions until your English answers are short and clear.
Raising a round from overseas investors? See investor pitch coaching in Taipei. Building one pitch for the whole BD team? Use our sales presentation training.
“he didn’t script it for me, he just said: “Take what you have and use P.I.T.C.H.””
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.
“I have been in this business for quite while, but this course has cleared up a lot of doubts and strategies that I should use.”
“What I love most is (the) clarity that Jason is able to give.”
Shawn Khoo, CEO, 8Yolk Design Studio. Programmes attended: Facebook Ads Mastery.

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
Twenty minutes of architecture before the buyer knows why it matters to them.
The meeting ends with "we look forward to cooperation" instead of a pilot date.
The buyer compares you with a supplier who explained the business case more simply.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most B2B buyers prefer to carry out their own research through digital channels. The sellers who stand out are the ones worth the meeting.
Overseas buyers say "we look forward to cooperation" and pick a supplier who explained the business case better.
You add more technical detail to win trust and lose the buyer's attention earlier.
Late calls with US and European buyers run past midnight, and family time disappears into time zones.
A single large buyer can set your growth, and the pitch is your first and best chance.
Most technical pitches follow the engineering order: architecture, specs, then value. Overseas buyers decide on the business case first, so they compare you with whoever explained it more simply. It's like giving a tour of the factory before showing the product.
Most buyers prefer to research alone. A pitch that is clear fast gets the next meeting.
Buyers want a seller's input on whether a product fits their company. Make that easy in English.
Taiwan's exports reached a record US$640.75 billion in 2025. Lead your buyer pitch with the fit, so an overseas procurement team sees it on the first slide.
We put the buyer's outcome first and the architecture after, so a technical sales presentation lands in plain English.
Taiwan's record exports
US$640.75 billion
Taiwan's exports in 2025, a record high and 34.9% more than in 2024.
Source: Invest Taiwan, citing the Ministry of Finance, 13 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Map data © OpenStreetMap contributors. View a larger map
Tell us about the product, the overseas buyer and the meeting date. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.