FUTURE OF SELLING · JASON LIM
Sales Training in Beijing for Founders and B2B Sales Teams
What if every member of your account team could carry the same case from the first meeting to the signing level? Imagine a department head hearing one consistent proposal from the account manager, the solution expert and the director. It's like a well-run delegation where everyone knows the agreed position. Even if your sellers come from very different backgrounds, a shared method can still align them.
APPLY FOR SALES TRAINING (ONLINE)We reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Why learn from Jason Lim?
A seller before a coach.
He closed over $7 million in deals, so a Beijing account team is trained for meetings where the case has to survive several levels of review.
Coaching since his teens.
He started coaching basketball at 16, and account teams train like a squad, with set roles and rehearsed plays.
His graduates show the method works.
His graduates have produced 8-figure results with the method, two of their stories are quoted below, and an enterprise account team adopts that method together.
He learned from renowned mentors.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. An account team builds the discipline a Chaoyang committee room rewards more than individual charm.
Why is Future of Selling the best sales training in Beijing?
A proven framework.
One method across account managers, specialists and directors, so a large buyer hears a consistent case at every level.
An easy, step-by-step system.
Rehearsals use the senior meetings already on your calendar, which keeps the training tied to real accounts.
Fast results.
P.I.T.C.H. helps sellers ask for the next approval step without damaging the relationship.
The sales training in Singapore method, applied for Beijing rooms.
How sales training with Future of Selling works
- 1
Learn the rules of selling.
We review how your account team runs real meetings with large organisations, including proposals and follow-ups, and note where consistency breaks.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits become a shared method for enterprise meetings: framing the mandate, explaining fit, handling risk questions and asking for the next approval step.
- 3
Learn the art and science of closing and countering objections.
The team rehearses upcoming senior meetings with us, together, until each role knows its part and the case sounds the same from every voice.
If senior meetings are hard to get, start with sales prospecting training in Beijing. If the account team presents to committees, add sales presentation training in Beijing.
Top reviews for Future of Selling by enterprise account teams who sell to large organisations, state-linked buyers and investors in Beijing: Success Stories and Transformations
“Life was just moving along, and I wanted to see what I could get out of it.”
“I became more mindful of who I’m speaking to and how I communicate.”
Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.
Get the Beijing account team running one method before the next planning cycle
Apply for Future of Selling sales training in BeijingWho is Jason Lim?
Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.
Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
Are you facing this right now?
Relationships are strong, contracts are slow.
Your team is welcome in Chaoyang and Haidian offices, and the commercial conversation keeps being postponed.
Each seller pitches a different version.
The account manager stresses service, the specialist stresses technology, and the buyer cannot tell which is the real offer.
The team freezes when a senior person joins.
When a director or committee member enters the meeting, your people defer to your own director instead of making the case.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
A large Beijing buyer has usually heard about you from several sources before your first meeting.
Most buyers prefer to research on their own first. An account team that only presents the company profile adds nothing to what that buyer has already gathered.
Account teams that rely on relationships and cannot explain the offer.
Account managers keep relationships warm and avoid the commercial question, so deals stay friendly and unsigned.
Senior meetings where three of your people tell three different stories.
Solution experts answer every technical point and never connect it to the buyer's mandate, so meetings run long and end without decisions.
Directors end up selling every large deal personally.
Senior people are pulled into each account at the last minute, and the team never learns to carry a case upward on its own.
Then an important account moves to the supplier with the more disciplined team.
A competitor whose people all tell the same story looks safer to a committee, even with a similar offer.
Why do Account teams that rely on relationships and cannot explain the offer and senior meetings where three of your people tell three different stories keep repeating and never go away?
Enterprise sales teams in Beijing often blend relationship managers, technical specialists and senior executives, each trained differently or not trained at all. Large buyers judge supplier risk partly by consistency, so a team that tells different versions of the case looks less safe than one that speaks with one voice. It's like a negotiating delegation arriving without an agreed brief.
How Future of Selling can help
Train sellers for buyers who already gathered opinions.
Most buyers prefer to research on their own first. A Beijing account team must add judgment on fit and risk, because the buyer has already heard the basics.
Make senior meeting time count.
Buyers spend only 17% of their buying time with suppliers. For enterprise sellers that time is spread over many meetings and people, so every role has to tell the same story.
Sell to organisations that chose Beijing.
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Many are still forming supplier relationships, and a disciplined team makes your offer easier to approve.
Be ready for organisations still being formed.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New organisations are setting up approval habits, and a consistent supplier team can help shape them.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Beijing
2,405
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Train the enterprise sellers while next year's target accounts are still being chosen
Apply for Future of Selling sales training in BeijingWhere are we located?
- WeWork Air China Century Building, 40 Xiaoyun Road, Chaoyang, Beijing
- WeWork Internet Financial Center, 5F, 1 Danling Street, Haidian District, Beijing, China
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Contact Us
Tell us about the account team, the organisations they sell to, and the planning cycle you need them ready for. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.