FUTURE OF SELLING · JASON LIM
Sales Prospecting Training in Beijing for Founders and BD Teams
What if a department head at a large Beijing organisation read your first note and asked their office to schedule you? Imagine an approach that shows you understand their mandate, not only your credentials. It's like arriving with a properly addressed letter of introduction instead of a stack of brochures at reception. Even if senior buyers here are hard to reach, a well-built first approach can still open the door.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Why learn from Jason Lim?
He has done what he teaches.
He closed over $7 million in deals, so a Beijing enterprise approach is trained to earn the first meeting with the right person.
Coaching since his teens.
He started coaching basketball at 16, and approaches to senior buyers are practised like set plays until they hold under pressure.
Proof from people who used it.
Graduates of the method have produced 8-figure results, two of their stories follow on this page, and a first approach to a large organisation uses it as well.
Mentored by renowned teachers.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Chaoyang target list favours reaching the right person over reaching many.
Why is Future of Selling the best sales prospecting training in Beijing?
A proven framework.
Approaches are built for each level of a large organisation, so an introducer, a director and a procurement office each get the version they need.
An easy, step-by-step system.
Training covers how to turn a promised introduction into a scheduled meeting, which is where many Beijing prospects quietly stall.
Fast results.
P.I.T.C.H. keeps a formal approach short enough that a senior reader sees the reason to meet in the first lines.
The sales prospecting training in Singapore method, applied for Beijing rooms.
How sales prospecting training with Future of Selling works
- 1
Learn the rules of selling.
We map the organisations you are pursuing and the person in each who can actually say yes, then review how you currently approach them.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits are used to write a first approach for each level: the introducer, the department head and the formal letter.
- 3
Learn the art and science of closing and countering objections.
You rehearse the first conversation with a senior buyer, including deferral and 'send us materials', until it ends with a scheduled next step.
When senior meetings are booked and the presentation is the weak point, continue with presentation coaching in Beijing. For the whole account team's method, see sales training in Beijing.
Top reviews for Future of Selling by enterprise sellers and founders who have to open doors at large organisations, state-linked buyers and funds in Beijing: Success Stories and Transformations
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.
“The research file you’ve created is like a cheat sheet for everything about branding and positioning.”
Wee Jun Wei, Managing Director, Lara-J.
Change how the Beijing team opens senior conversations before the next planning cycle
Apply for Future of Selling sales prospecting training in BeijingWho is Jason Lim?
When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
Are you facing this right now?
Meetings happen at the wrong level.
Your team meets coordinators in Haidian and Chaoyang, and none of them can take the conversation to the person who signs.
The approach letter reads like a company profile.
Founding year, honours and client logos fill the page, and nothing in it relates to the reader's mandate this year.
Introductions stall after the first coffee.
A friendly contact agrees to introduce you, and without a clear reason to meet, the introduction never gets scheduled.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
A senior buyer in Beijing has usually asked around about you before agreeing to meet.
Most buyers prefer to research on their own first. For a large organisation that research includes peers, advisers and existing suppliers, so your first approach must stand up to it.
Introductions requested, introductions promised, meetings that never happen.
Introductions keep being promised over dinner, and the formal meeting with the person who decides keeps slipping.
Formal letters that tell a senior reader nothing about their problem.
Junior contacts take every meeting and pass nothing upward, so the team is busy without getting closer to a decision.
Your own contacts are the only pipeline.
New large accounts still depend on people you personally know, and evenings go to favours the team cannot ask for.
Then the planning window closes before you are in the room.
Budgets and supplier lists for the coming year are set, and the organisation you were courting has already decided without hearing you.
Why do Introductions requested, introductions promised, meetings that never happen and formal letters that tell a senior reader nothing about their problem keep repeating and never go away?
Prospecting into large Beijing organisations usually relies on two tools: personal introductions and formal capability letters. Introductions depend on someone else's goodwill, and capability letters describe the supplier without saying why a busy director should give up an hour. It's like knocking on the main gate with a business card when what the guard needs is a reason the meeting is on someone's agenda.
How Future of Selling can help
Approach buyers who have already asked around.
Most buyers prefer to research on their own first. A first approach to a large Beijing organisation has to match what the buyer already heard, and add a reason to meet.
Spend the first senior meeting on their agenda.
Buyers spend only 17% of their buying time with suppliers. A first meeting with a director is a rare part of that time, so it has to be tied to their mandate, not your profile.
Open doors at organisations that chose Beijing.
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Many are still forming supplier relationships, which rewards a clear, well-aimed first approach.
Reach organisations that are still being formed.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New organisations have open supplier lists, and a relevant first contact can reach them early.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Beijing
2,405
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Train the first approach to large organisations while target accounts are still being chosen
Apply for Future of Selling sales prospecting training in BeijingWhere are we located?
- WeWork Wangfu International Center, 7F, Wangfu International Center, 219 Wangfujing Ave., Dongcheng District, Beijing, China
- WeWork Chaoyang Joy City, 101 Chaoyang Bei Lu, Chaoyang District, Beijing, China
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Contact Us
Tell us about the organisations you are trying to reach, who inside them you need, and how you approach them today. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling sales prospecting training in Beijing