FUTURE OF SELLING · JASON LIM
What if sales training changed the next meeting your team walks into, not only the scores on a worksheet? Imagine every rep using the same structure when a buyer cuts them short, and new hires sounding ready in their first month. Even if last year's course was forgotten by Monday, this one can stick. It's like practising the same recipe until every cook in the kitchen plates it the same way.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
He closed over $7 million in deals, so sales training is built for meetings that have to close, not classroom scores.
He started coaching basketball at 16, and teams drill the same way: one play, practised until it holds under pressure.
Graduates applying the method have produced 8-figure results; two of their stories are below, and a Shanghai sales team trains on it together.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A team session practises the live meeting, not a script.
P.I.T.C.H. gives every rep the same order of Power, Intent, Teach, Close and Habits, so a buyer hears one story, not five.
The team learns in short cycles: one habit, one meeting, then the next habit.
You train on the live deals already in the book, so this quarter's meetings change, not a workbook.
The sales training in Singapore method, applied for Shanghai rooms.
Buyers often decide early. You learn the order they decide in, and train the team to follow it.
Power, Intent, Teach, Close and Habits become one shared structure for sales meetings, rehearsed out loud.
The team practises the objections that stall your deals until the answers are short and consistent.
Need personal work on a few stuck deals, rather than team training? See sales coaching.
“Life was just moving along, and I wanted to see what I could get out of it.”
“I became more mindful of who I’m speaking to and how I communicate.”
Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
The workshop felt useful on Friday. By Monday, every rep is back to their own habits.
When a buyer pushes on price, each person improvises, and the story changes mid-committee.
It takes months before a new rep sounds credible in a short, sharp meeting.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first, so a sales meeting that rambles wastes the little time they still give a seller.
Deals slip to the vendor whose team sounded more consistent in the room.
You keep buying courses and still cannot predict how a meeting will go.
Evenings disappear into rescue calls after meetings that should have been straightforward.
The team has to sound consistent in every sales meeting, or the account will pick the vendor that already does.
Most sales courses teach technique in a classroom and never rehearse the meeting your team actually has. Unused training is just another slide deck. It's like buying gym clothes and wondering why you are not fitter.
Buyers spend only 17% of their buying time with suppliers. Sales training should help your team use those minutes well.
Many buyers would rather skip a pitch, yet they still want a clear view on fit. Training is for that conversation.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is so your team can present clearly to them.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The team can pitch those buyers with one offer.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the team, the deals that stall and the date of the next meeting. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.