Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Sales Training in Shanghai for Founders and B2B Sales Teams

What if sales training changed the next meeting your team walks into, not only the scores on a worksheet? Imagine every rep using the same structure when a buyer cuts them short, and new hires sounding ready in their first month. Even if last year's course was forgotten by Monday, this one can stick. It's like practising the same recipe until every cook in the kitchen plates it the same way.

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Closed $7M+ in deals by 24 and rebuilt from zero twice.

Our graduates have produced 8-figure results and beyond.

Since 2016, his events have reached 100,000+ founders across Asia.

Why learn from Jason Lim?

A seller before a coach.

He closed over $7 million in deals, so sales training is built for meetings that have to close, not classroom scores.

Coaching since his teens.

He started coaching basketball at 16, and teams drill the same way: one play, practised until it holds under pressure.

His graduates show the method works.

Graduates applying the method have produced 8-figure results; two of their stories are below, and a Shanghai sales team trains on it together.

He learned from renowned mentors.

He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A team session practises the live meeting, not a script.

Why is Future of Selling the best sales training in Shanghai?

A proven framework.

P.I.T.C.H. gives every rep the same order of Power, Intent, Teach, Close and Habits, so a buyer hears one story, not five.

An easy, step-by-step system.

The team learns in short cycles: one habit, one meeting, then the next habit.

Fast results.

You train on the live deals already in the book, so this quarter's meetings change, not a workbook.

How sales training with Future of Selling works

  1. 1

    Learn the rules of selling.

    Buyers often decide early. You learn the order they decide in, and train the team to follow it.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits become one shared structure for sales meetings, rehearsed out loud.

  3. 3

    Learn the art and science of closing and countering objections.

    The team practises the objections that stall your deals until the answers are short and consistent.

Need personal work on a few stuck deals, rather than team training? See sales coaching.

Top reviews for Future of Selling by founders and B2B sales teams in Shanghai: Success Stories and Transformations

“Life was just moving along, and I wanted to see what I could get out of it.”

“I became more mindful of who I’m speaking to and how I communicate.”

Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.

“that's the pitch master”

“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”

“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”

Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.

See the receipts

Tell us where your Shanghai deals stall this quarter

Apply for Future of Selling sales training in Shanghai

Who is Jason Lim?

Jason Lim, sales training coach for Shanghai clients coached online

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.

He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.

Are you facing this right now?

The Monday fade.

The workshop felt useful on Friday. By Monday, every rep is back to their own habits.

No shared close.

When a buyer pushes on price, each person improvises, and the story changes mid-committee.

New hires take too long.

It takes months before a new rep sounds credible in a short, sharp meeting.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Buyers arrive with a view already formed.

Most buyers prefer to research on their own first, so a sales meeting that rambles wastes the little time they still give a seller.

Courses that change nothing on Monday.

Deals slip to the vendor whose team sounded more consistent in the room.

Five reps, five different pitches.

You keep buying courses and still cannot predict how a meeting will go.

It follows you home.

Evenings disappear into rescue calls after meetings that should have been straightforward.

Then a quarter is spent on the same two accounts.

The team has to sound consistent in every sales meeting, or the account will pick the vendor that already does.

Why do Courses that change nothing on Monday and five reps, five different pitches keep repeating and never go away?

Most sales courses teach technique in a classroom and never rehearse the meeting your team actually has. Unused training is just another slide deck. It's like buying gym clothes and wondering why you are not fitter.

How Future of Selling can help

Train the team to use the minutes they get.

Buyers spend only 17% of their buying time with suppliers. Sales training should help your team use those minutes well.

Teach every rep to advise on fit.

Many buyers would rather skip a pitch, yet they still want a clear view on fit. Training is for that conversation.

Prepare the team for a year of new foreign-invested firms.

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is so your team can present clearly to them.

Sell to the firms that set up in this city.

New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The team can pitch those buyers with one offer.

New foreign-invested enterprises in China

70,392

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.

Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026

New foreign-invested enterprises in Shanghai

6,361

New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.

Source: Shanghai Municipal Bureau of Statistics / NBS Survey Office in Shanghai, Statistical Communiqué on 2025, 30 March 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Get the team ready before the next buyer meeting, not after it.

Apply for Future of Selling sales training in Shanghai

Where are we located?

  • WeWork 627 Huaihai Zhong Lu, 627 Huaihai Middle Rd, Huangpu District, Shanghai, China
  • WeWork Landmark Center, 328 Tian Tong Lu, Shanghai, China

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Contact Us

Tell us about the team, the deals that stall and the date of the next meeting. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling sales training in Shanghai

Frequently asked questions

How is B2B sales training different from retail sales training?
B2B training deals with several decision-makers, longer cycles and formal proposals. Retail training focuses on one buyer and a shorter conversation. B2B sales training should also cover procurement.
What sales training topics should come first?
Discovery and the close. Teams that ask better questions and always leave with a dated next step usually see change faster than teams that start with presentation polish. Those two sales training topics change results fastest.
How do you make sales training stick?
Use real deals in practice, keep short weekly drills afterwards and have managers coach the same method in pipeline reviews. Without follow-up, skills fade within weeks.
What is corporate sales training?
Training a whole sales team in one shared way to sell, usually built around the company's own buyers and deals, so reps use the same structure and language. Corporate sales training works when managers reinforce it.
How should sales training work for teams selling to multinational buyers in Shanghai?
Practise presenting the same case to a local evaluation team and a regional approver, and rehearse the written follow-up that usually decides the next step.