Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Storytelling Coaching in Beijing for Founders and Sales Leaders

What if a Chaoyang colleague could retell your official story in a sitting you will not attend? Imagine one turn they can file, not a tour of the annexes. It's like leaving one sentence a secretary can actually file, not circulating another list of credentials. Even if the next official hour happens without you, that story can still be handed over.

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Our graduates have produced 8-figure results and beyond.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

Why learn from Jason Lim?

He closed the deals himself.

He closed over $7 million in deals, so a Beijing business story is built to be carried through an official room, not to entertain for its own sake.

Coaching since his teens.

He started coaching basketball at 16, and official stories are trained as a short sequence, not only as a private reading of the brief.

Results his graduates can show.

Graduates using the method have produced 8-figure results; two of their stories are further down, and a Guomao story is drilled with the same method.

Mentored by renowned teachers.

He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Chaoyang story is tested on whether a colleague could carry it if the leader is already in committee.

Why is Future of Selling the best storytelling coaching in Beijing?

A proven framework.

A colleague leaves able to file one turn after a headquarters briefing, not only a catalogue of dates and credentials.

An easy, step-by-step system.

The official briefing you already have is practised out loud, including a shorter cut for when you cannot stay to narrate context.

Fast results.

P.I.T.C.H. keeps a China World story short enough to live in an internal memo written the following morning.

How storytelling coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    You choose the turn — the moment an official buyer should care — and remove programme history that does not serve it.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    The Beijing story, its opening, and a close a colleague can later file are built with Power, Intent, Teach, Close and Habits.

  3. 3

    Learn the art and science of closing and countering objections.

    The story is spoken aloud, then retold by a colleague against the clock, until what travels is the version you meant.

If the story belongs on slides, use pitch deck coaching in Beijing. If the brief is a larger official hall, use keynote speaker coaching in Beijing.

Top reviews for Future of Selling by leaders whose official or enterprise story has to survive an upward retelling after a headquarters briefing in Beijing: Success Stories and Transformations

“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”

Vũ Ngọc Hoa, CEO, Enlightenment Education.

“I raised my rates by 30%”

“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”

Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

See the receipts

Prepare the Beijing story before a colleague has to take it upstairs without you

Apply for Future of Selling storytelling coaching in Beijing

Who is Jason Lim?

Jason Lim, storytelling coaching coach for Beijing clients coached online

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.

He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.

Are you facing this right now?

The official history runs long. The reason to approve does not.

A Guomao briefing covers the programmes, and a chair still cannot repeat why the file should move.

The story only holds while you narrate the context.

In the official room it lands; in a Chaoyang memo written the following morning it becomes another briefing note.

Functions and the leader keep separate official histories.

Each function keeps its own record, and the person who has to go upstairs is left to build a single file.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

A formal room often arrives already sure of the numbers in the pack.

Most buyers prefer to research on their own first. A Beijing story that is only a list of programmes is hard for a colleague to carry upstairs once the official hour has ended.

Official papers that only land while you are still reading them aloud.

Guomao briefings close with polite interest, and the paper that moves upstairs still reads like an official note.

A tour of programmes and credentials, rather than a turn a colleague can file.

Another annex of context is added, and a Chaoyang colleague still walks out without a turn to file.

The evening is spent lengthening an official draft that is no clearer to retell.

The night after a China World briefing goes to expanding the chronology, and the next official date still starts from a briefing note.

Then the colleague cannot take the story upstairs.

A Guomao committee often decides once you have left, and only a clear turn survives the upward retelling.

Why do Official papers that only land while you are still reading them aloud and a tour of programmes and credentials, rather than a turn a colleague can file keep repeating and never go away?

Beijing official stories often begin as papers: founding, programmes, credentials, then the offer list, read aloud to a hall that wanted one turn it could file. Leaders add annexes and still watch the upward retelling sound like a briefing note, because the sitting never installed a point a colleague could keep. It's like describing every department in an organisation and never saying why this file should be approved.

How Future of Selling can help

Leave a turn a colleague can carry further after the official hour.

Most buyers prefer to research on their own first. A Beijing story that is only a list of programmes is hard for a colleague to carry upstairs once the official hour has ended.

Use the short time an official room still gives a story.

Buyers spend only 17% of their buying time with suppliers. A chronology of the organisation wastes those official minutes, and the next sitting still needs the same narrator.

Leave a retellable story with organisations that chose Beijing.

New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Those headquarters briefings still have to leave a colleague with a turn they can file, not another tour of context.

Leave a retellable story with organisations that are still being formed.

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. A newly formed organisation still needs a Beijing story that leaves a point a colleague can file, not only a longer official history.

New foreign-invested enterprises in China

70,392

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.

Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026

New foreign-invested enterprises in Beijing

2,405

New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.

Source: Beijing Municipal Bureau of Statistics / NBS Survey Office in Beijing, Statistical Communiqué on 2025, 25 March 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Shape the Beijing official story while the next headquarters date is still being confirmed

Apply for Future of Selling storytelling coaching in Beijing

Where are we located?

  • WeWork Internet Financial Center, 5F, 1 Danling Street, Haidian District, Beijing, China
  • Regus China Life Tower, 5/F, China Life Tower South, No. 16 Chao Yang Men Wai Street, Chaoyang District, Beijing 100020

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Contact Us

Tell us about the official or enterprise story you have to tell, who will take it upstairs, and the date of the Beijing briefing. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling storytelling coaching in Beijing

Frequently asked questions

How do you find stories to tell in sales?
Look at recent client wins, problems solved and moments when a customer's situation changed.
How do you tell a client story without naming the client?
Describe the type of company, the problem and the change, and leave out identifying details.
What is the structure of a story?
Situation, problem, turning point and outcome. The turning point is what makes it memorable. Business storytelling follows the same shape.
How do you use stories in a presentation?
Place them before key points, keep them short and connect each one directly to the argument.