FUTURE OF SELLING · JASON LIM
What if your Binjiang team could see exactly where a merchant drops between free trial and signed contract? Imagine one shared answer instead of growth, sales and product each defending their own dashboard. It's like replaying a checkout session to find the button nobody clicks. Even if the funnel has been rebuilt twice, the step that loses buyers can still be named.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Hangzhou SaaS diagnosis starts from what the merchant heard after the trial, not from funnel settings.
He started coaching basketball at 16, and he still watches the play back first; trial-to-paid conversations get the same treatment.
His graduates have produced 8-figure results with this method, two of their stories sit lower on the page, and it is the same method used to read a merchant funnel.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. With a Binjiang funnel he looks for the step that loses the game before anyone redesigns the team.
The diagnosis is built from your real trial and renewal conversations, so it reflects how Hangzhou merchants actually buy, not how the funnel model says they should.
Sales, growth and product hear the same evidence in the same session, which ends the dashboard argument faster than another report.
P.I.T.C.H. checks whether a merchant could explain your offer to their own boss after a demo, which is often the missing step between trial and contract.
The b2b sales consulting in Singapore method, applied for Hangzhou rooms.
We take a sample of trials that converted and trials that died, and listen to how the sales conversation went in each, from first demo to proposal.
Power, Intent, Teach, Close and Habits are used to test the offer, the trial follow-up, the pricing conversation and the renewal call against those accounts.
You leave with a short, owned list of changes to the sales motion, and the conversion signal that will tell you within one quarter whether they worked.
If the diagnosis points at how reps handle the post-trial call, go on to sales training in Hangzhou. If the funnel stages need rebuilding, see sales process coaching in Hangzhou.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.
“I raised my rates by 30%”
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.
He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
The Binjiang dashboard shows healthy sign-ups, and the enterprise deals that should follow keep slipping into next month.
A store owner or category head likes the tool and still cannot tell their own boss, in one sentence, why it is worth the fee.
Accounts that were sold on discount churn on schedule, and the team spends the quarter replacing them instead of growing.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. By the time a Hangzhou SaaS rep gets a meeting, the buyer has often already formed a view from trials, reviews and peers.
Trials keep starting in Binjiang, and the share that become paid contracts stays stubbornly flat.
Growth points at activation, sales points at pricing, and the founder settles the debate by launching another campaign.
Evenings go to rescuing accounts that should have been sold properly the first time, and Monday's pipeline review starts with the same fires.
An investor wants to know why growth is not compounding, and the honest answer is that nobody has looked at the sales conversation.
Hangzhou platform and SaaS teams tend to treat a stalled pipeline as a growth or product problem, so they add features, campaigns and another free tier. The conversation a merchant or enterprise buyer has with your team after the trial rarely gets the same scrutiny, and that is often where the contract quietly dies. It's like optimising the shop window when customers are leaving at the till.
Most buyers prefer to research on their own first. A Hangzhou SaaS offer that only makes sense inside the product will lose to one a merchant can explain from the pricing page.
Buyers spend only 17% of their buying time with suppliers. After a free trial, that small slice is usually one call, so the sales conversation has to turn usage into a reason to sign.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. That also means a buyer here has seen many tools pitched, and expects your team to explain fit quickly.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants still need a supplier conversation that makes the business case clear without a long evaluation.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Hangzhou's digital economy core industries
RMB 678 billion
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the merchant or enterprise segment that is not converting, your current trial-to-paid path, and the Hangzhou quarter you need to move. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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