Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

B2B Sales Consulting in Hangzhou for Founders and Commercial Leaders

What if your Binjiang team could see exactly where a merchant drops between free trial and signed contract? Imagine one shared answer instead of growth, sales and product each defending their own dashboard. It's like replaying a checkout session to find the button nobody clicks. Even if the funnel has been rebuilt twice, the step that loses buyers can still be named.

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Since 2016, his events have reached 100,000+ founders across Asia.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Our graduates have produced 8-figure results and beyond.

Why learn from Jason Lim?

He has sat where you sit.

He closed over $7 million in deals, so a Hangzhou SaaS diagnosis starts from what the merchant heard after the trial, not from funnel settings.

Coaching since his teens.

He started coaching basketball at 16, and he still watches the play back first; trial-to-paid conversations get the same treatment.

Graduates with results.

His graduates have produced 8-figure results with this method, two of their stories sit lower on the page, and it is the same method used to read a merchant funnel.

He learned from renowned mentors.

He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. With a Binjiang funnel he looks for the step that loses the game before anyone redesigns the team.

Why is Future of Selling the best B2B sales consulting in Hangzhou?

A proven framework.

The diagnosis is built from your real trial and renewal conversations, so it reflects how Hangzhou merchants actually buy, not how the funnel model says they should.

An easy, step-by-step system.

Sales, growth and product hear the same evidence in the same session, which ends the dashboard argument faster than another report.

Fast results.

P.I.T.C.H. checks whether a merchant could explain your offer to their own boss after a demo, which is often the missing step between trial and contract.

How B2B sales consulting with Future of Selling works

  1. 1

    Learn the rules of selling.

    We take a sample of trials that converted and trials that died, and listen to how the sales conversation went in each, from first demo to proposal.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits are used to test the offer, the trial follow-up, the pricing conversation and the renewal call against those accounts.

  3. 3

    Learn the art and science of closing and countering objections.

    You leave with a short, owned list of changes to the sales motion, and the conversion signal that will tell you within one quarter whether they worked.

If the diagnosis points at how reps handle the post-trial call, go on to sales training in Hangzhou. If the funnel stages need rebuilding, see sales process coaching in Hangzhou.

Top reviews for Future of Selling by SaaS, platform and e-commerce service founders whose merchant pipeline grows on paper and not in renewals: Success Stories and Transformations

“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”

Ethan Lin, Co-Founder, Mindreader AI.

“I raised my rates by 30%”

“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”

Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

See the receipts

Learn why Hangzhou trials are not turning into contracts before the next growth push

Apply for Future of Selling B2B sales consulting in Hangzhou

Who is Jason Lim?

Jason Lim, b2b sales consulting coach for Hangzhou clients coached online

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.

He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.

Are you facing this right now?

Trials are high. Contracts are not.

The Binjiang dashboard shows healthy sign-ups, and the enterprise deals that should follow keep slipping into next month.

Merchants cannot say what they bought.

A store owner or category head likes the tool and still cannot tell their own boss, in one sentence, why it is worth the fee.

Renewal season becomes a rescue season.

Accounts that were sold on discount churn on schedule, and the team spends the quarter replacing them instead of growing.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

A merchant or enterprise buyer has often tried other tools before replying to you.

Most buyers prefer to research on their own first. By the time a Hangzhou SaaS rep gets a meeting, the buyer has often already formed a view from trials, reviews and peers.

Sign-ups that look healthy until renewal month arrives.

Trials keep starting in Binjiang, and the share that become paid contracts stays stubbornly flat.

Growth tactics layered on an offer merchants cannot explain to their boss.

Growth points at activation, sales points at pricing, and the founder settles the debate by launching another campaign.

The founder ends up on every renewal call.

Evenings go to rescuing accounts that should have been sold properly the first time, and Monday's pipeline review starts with the same fires.

Then the next funding round asks a question you cannot answer.

An investor wants to know why growth is not compounding, and the honest answer is that nobody has looked at the sales conversation.

Why do Sign-ups that look healthy until renewal month arrives and growth tactics layered on an offer merchants cannot explain to their boss keep repeating and never go away?

Hangzhou platform and SaaS teams tend to treat a stalled pipeline as a growth or product problem, so they add features, campaigns and another free tier. The conversation a merchant or enterprise buyer has with your team after the trial rarely gets the same scrutiny, and that is often where the contract quietly dies. It's like optimising the shop window when customers are leaving at the till.

How Future of Selling can help

Be the obvious choice before the trial even starts.

Most buyers prefer to research on their own first. A Hangzhou SaaS offer that only makes sense inside the product will lose to one a merchant can explain from the pricing page.

Use the short window after a trial properly.

Buyers spend only 17% of their buying time with suppliers. After a free trial, that small slice is usually one call, so the sales conversation has to turn usage into a reason to sign.

Sell into a city where software and platforms are a large part of the economy.

Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. That also means a buyer here has seen many tools pitched, and expects your team to explain fit quickly.

Win accounts at firms that are still arriving.

Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants still need a supplier conversation that makes the business case clear without a long evaluation.

New foreign-invested enterprises in China

70,392

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.

Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026

Hangzhou's digital economy core industries

RMB 678 billion

Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP.

Source: Hangzhou Municipal Bureau of Statistics / NBS Survey Office in Hangzhou, Statistical Communiqué on 2025, published in Hangzhou Daily, 30 April 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Get the merchant funnel diagnosed while this season's sign-ups can still be saved

Apply for Future of Selling B2B sales consulting in Hangzhou

Where are we located?

  • WeWork 292 Yan'an Lu, 292 Yan'an Road, 7/F, Gonglian Mansion, Shangcheng, Hangzhou, China
  • Regus Spotlight Center, 10/F, Building A, No. 459 Qianmo Road, Xixing Street, Binjiang District, Hangzhou 310052, China

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Contact Us

Tell us about the merchant or enterprise segment that is not converting, your current trial-to-paid path, and the Hangzhou quarter you need to move. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling B2B sales consulting in Hangzhou

Frequently asked questions

How long is a typical B2B sales cycle?
It varies widely by deal size and industry, from weeks to many months. Committees, procurement and budget cycles all extend it. A B2B sales consultant can help map where the time goes.
How do you keep a B2B deal moving between meetings?
End each meeting with a specific next step and owner, send a short written recap and give your champion what they need for internal conversations.
How do you increase B2B deal size?
Understand the wider problem, show the cost across departments and offer options with a larger scope. Bigger deals follow bigger problems.
What does a commercial review of a sales team cover?
Pipeline quality, win and loss patterns, pricing discipline, proposal structure and how deals are qualified. Commercial consulting often starts here.