FUTURE OF SELLING · JASON LIM
What if an investor could explain, after one meeting, why your platform wins and the similar ones do not? Imagine retention, unit economics and the ask arriving before the partner has time to compare you with last week's pitch. It's like a product page that shows the one feature competitors lack. Even if investors here have seen many SaaS and e-commerce models, yours can still be easy to remember.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Hangzhou platform raise is coached to win the next meeting, not applause for the growth chart.
He started coaching basketball at 16, and founders are drilled like players: same pitch, harder questions, again.
His graduates have produced 8-figure results by applying the method, two of their stories come later on this page, and a platform raise is shaped by it too.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. For a Binjiang founder pitching after many similar models, the focus is an ask nobody can mistake.
The reason you win comes before the dashboard, which is what partners comparing similar models need first.
Questions about competition and retention are rehearsed in advance, so the meeting does not stall on them.
P.I.T.C.H. keeps one clear ask and one story across every fund you meet.
The investor pitch coaching method, applied for Hangzhou rooms.
We hear your current pitch as a partner would, and mark where the reason you win gets lost among metrics.
Power, Intent, Teach, Close and Habits restructure the story: the problem, why you win, the economics, the ask, with charts as support rather than as the narrative.
You rehearse the pitch and the questions about competition, retention and margins with us until the answers are crisp.
If the deck needs to be rebuilt before the meetings, see pitch deck coaching in Hangzhou. If the product demo is part of the investor meeting, add sales demo coaching in Hangzhou.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“my ‘hopeless’ website project of $2,500”
“My clients were so impressed they want me to become their local director of their new company.”
Leon Pang, CEO, Brainwise Franchisee, NeurocodeSG. Programmes attended: Diamond Consult, Facebook Ads Mastery, Perfect Client System, Trustable Brand.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
The deck shows growth, and a partner in Binjiang still asks what stops a larger platform from copying you.
The numbers investors care most about are in the appendix, and the meeting ends before anyone reaches them.
Feedback from one fund becomes a new slide for the next, and the story loses its line.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Hangzhou platform pitch that repeats the category story gives a partner nothing new to take to the committee.
Partners nod through the GMV and user charts, then ask why you will beat the larger platform, and the answer takes too long.
Each meeting brings a different metric request, and the deck grows a new appendix every week.
Evenings go to investor follow-ups and new versions of the deck, and the product roadmap slips.
A fund that liked both of you backs the one whose partner could explain the case to the committee, and your round loses momentum.
Hangzhou SaaS and platform founders often pitch through dashboards: users, GMV, growth rates, one chart after another. Investors who see many similar models need the reason this one wins, the economics behind it and a clear ask, and charts alone do not supply that. It's like a storefront full of bestseller badges that never says what makes the shop different.
Most buyers prefer to research on their own first. A Hangzhou founder has to supply the reason to back this model that research alone does not show.
Buyers spend only 17% of their buying time with suppliers. The figure describes buyers, and a founder's partner meeting is also brief, so the ask and the edge must come early.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. Investors here see many digital models, so a clear edge matters more than another growth chart.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New funds and partners may not know the local platform landscape, so the pitch should explain it simply.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Hangzhou's digital economy core industries
RMB 678 billion
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the round, the funds you are approaching, and the date of the next partner meeting. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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