FUTURE OF SELLING · JASON LIM
Sales Demo Coaching in Hangzhou for Sales Engineers and Account Executives
What if a merchant watching your software demo saw their own store's problem solved in the first few minutes? Imagine the demo ending with an agreed trial goal and a date to review it, not just a login. It's like a guided first-run experience instead of a settings menu. Even if your product does dozens of things, the demo can still be short and decisive.
APPLY FOR DEMO COACHING (ONLINE)We reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Why learn from Jason Lim?
A seller before a coach.
He closed over $7 million in deals, so a Hangzhou software demo is coached to win an agreed trial with a goal, not a login that expires.
He has coached since he was sixteen.
He started coaching basketball at 16, and he learns most from replaying the tape; demo recordings are reviewed the same way.
Proof from people who used it.
Graduates who applied the method have produced 8-figure results; two of their stories are lower on this page, and the same method structures a merchant demo.
He studied under renowned mentors.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Binjiang demo the habit is to show the merchant's outcome before any menu.
Why is Future of Selling the best sales demo coaching in Hangzhou?
A proven framework.
Each demo opens with the merchant's own problem, shown with data that resembles their store.
An easy, step-by-step system.
Demos are tailored by category and buyer type, so a brand head office and a small merchant each see what matters to them.
Fast results.
P.I.T.C.H. ends the demo with a trial goal and a review date, so trials turn into decisions.
The sales demo coaching in Singapore method, applied for Hangzhou rooms.
How sales demo coaching with Future of Selling works
- 1
Learn the rules of selling.
We watch recordings of your merchant and brand demos and note where attention drops and where the buyer's problem should have appeared.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits rebuild the software demo: the merchant's problem first, proof with relevant data, then an agreed trial goal and review date.
- 3
Learn the art and science of closing and countering objections.
Reps rehearse with us on upcoming demos until each one fits the merchant's category and ends with a plan.
If trials are fine and closing is the problem, see sales training in Hangzhou. If the demo deck also needs work, see presentation design in Hangzhou.
Top reviews for Future of Selling by SaaS, platform and e-commerce tool teams who demo software to merchants, brands and enterprise buyers in Hangzhou: Success Stories and Transformations
“Competition is high in my industry scene with new brands popping up every other week.”
“In just 3 weeks, I increased my margins and my sales improved by 20%! I've also managed to increase my Average-Order-Value per transaction by 30%.”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.
Fix the Hangzhou software demo before the next brand evaluation call
Apply for Future of Selling sales demo coaching in HangzhouWho is Jason Lim?
Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
Are you facing this right now?
Every demo is the same tour.
Reps in Binjiang show the same modules in the same order, whether the merchant sells cosmetics or machinery.
Sample data does not convince.
The demo store looks nothing like the buyer's shop, so the merchant cannot imagine the results.
The demo ends with a login, not a plan.
The merchant gets a trial account and no agreed goal, and the trial expires quietly.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
Merchants have usually tried or watched competitor tools before your demo.
Most buyers prefer to research on their own first. A Hangzhou software demo that repeats the product tour video adds nothing they could not find alone.
Demos that click through every menu and lose the merchant.
Demos turn into menu tours, and merchants leave with a trial login and no reason to use it.
Dashboards full of sample data that look nothing like the buyer's store.
Trials start without goals, and many end with nobody from the merchant logging in again.
The founder does the big brand demos.
Because the team cannot be trusted with key accounts, evenings go to demos you should not have to run.
Then the brand chooses the tool that was easier to understand.
A competitor with fewer features and a clearer demo wins the account, because the brand team could explain it upward.
Why do Demos that click through every menu and lose the merchant and dashboards full of sample data that look nothing like the buyer's store keep repeating and never go away?
Hangzhou SaaS and platform demos are often built from the product's navigation: dashboard, then each module in order. Merchants and brands need to see their own problem solved with something like their own data, and a module tour hides it. It's like onboarding a new user by showing them every screen in the app.
How Future of Selling can help
Demo for merchants who already compared tools.
Most buyers prefer to research on their own first. A Hangzhou demo has to show their problem solved, which a comparison page cannot.
Make the demo call count.
Buyers spend only 17% of their buying time with suppliers. The demo is often the main live part of that, so it has to end with a plan.
Stand out among many digital tools.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. Merchants here see many software demos, so a focused one is easier to remember.
Demo to firms arriving in Hangzhou.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants need to see quickly how your tool fits their business, without local context.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Foreign capital actually used in Hangzhou
US$35.0 billion
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Coach the merchant demo while trial accounts are still being set up
Apply for Future of Selling sales demo coaching in HangzhouWhere are we located?
- WeWork 292 Yan'an Lu, 292 Yan'an Road, 7/F, Gonglian Mansion, Shangcheng, Hangzhou, China
- Regus Shengyu Center, No. 170, Didong Road, Puyan Street, Binjiang District, Hangzhou 310059, China
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Contact Us
Tell us about the product you demo, the merchants or brands who watch it, and the date of the next important demo. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.