FUTURE OF SELLING · JASON LIM
What if the brand deal stuck in evaluation had a clear path to signature? Imagine reviewing each live merchant and brand account with a closer, and walking into the next meeting with one question that moves it. It's like debugging a failing step in the checkout flow instead of redesigning the whole app. Even if you sell well on product knowledge, a few changes in the conversation can still close more.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so Hangzhou brand deals are coached by someone who knows how to ask for the decision.
He started coaching basketball at 16, and he believes in play, review, adjust, which is how live merchant deals are coached.
His graduates have produced 8-figure results using the method, two of their stories come later on this page, and live deal coaching is built on it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. With a Xixi sales lead the focus is asking for the decision at the right moment.
Coaching happens on live merchant and brand deals, so each session moves a real account.
Every meeting is debriefed, so you improve between calls, not just between quarters.
P.I.T.C.H. gives you a respectful way to ask for a decision instead of extending another trial.
The sales coaching in Singapore method, applied for Hangzhou rooms.
We go through your live merchant and brand deals and choose the ones where a better conversation would change the outcome.
Power, Intent, Teach, Close and Habits are applied to each: what the brand needs to believe, what to ask, and the decision to propose.
You use the plan in the next meeting, then we debrief and adjust for the following one.
If deals stall because the demo does not land, see sales demo coaching in Hangzhou. If the team needs one shared method, see sales training in Hangzhou.
“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”
“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).
“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”
Shawn Khoo, CEO, 8Yolk Design Studio.

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.
He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
A brand team in Xixi likes the product and keeps asking for another week.
Merchants keep using the trial and never reach the commercial conversation.
The team brings deals to the edge, then waits for you to close them.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Hangzhou seller who only demos and answers questions leaves the decision to the buyer's own comparison.
Brand deals sit in evaluation for months, and every check-in ends with a request for more time.
Trials are extended to keep accounts warm, and the merchant gets used to not paying.
Every large brand still needs the founder in the room, and the evenings go to calls the team should handle.
A competitor's seller asked for commitment at the right time, and the deal you nurtured goes to them.
Hangzhou SaaS and platform sellers often lean on product strength: great demos, generous trials, quick answers. Brands and larger merchants still need someone to help them decide, and without that conversation, deals stall in evaluation and trials. It's like building a great onboarding flow with no call to action at the end.
Most buyers prefer to research on their own first. A Hangzhou seller has to help them decide, not just answer what they already looked up.
Buyers spend only 17% of their buying time with suppliers. Each meeting should end with a decision or a dated next step.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. Brands have many options, so the seller who helps them decide wins more often.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants need help choosing local partners, and a coached seller provides it.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Foreign capital actually used in Hangzhou
US$35.0 billion
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the merchant and brand deals you are working now, where each one is stuck, and the next meeting date. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.