FUTURE OF SELLING · JASON LIM
What if every account manager on your team could turn a merchant's interest into a signed plan the same way? Imagine a brand hearing one clear reason to choose you, whoever picks up the call. It's like a well-designed onboarding flow that works for every new user, not just the ones who read the manual. Even if the team grew fast and learned on the job, a shared method can still be installed.
APPLY FOR SALES TRAINING (ONLINE)We reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
He closed over $7 million in deals, so Hangzhou merchant reps are trained on how a call ends, not just how it starts.
He started coaching basketball at 16, and teams improve the same way on a sales floor: drills, film review, repeat.
8-figure results have been produced by his graduates using the method; two of their stories come further down, and a merchant-facing team trains on the same one.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A fast-growing Binjiang team gets one method the whole team can share.
One call structure for every rep, so merchants experience the same company no matter who answers.
Training is built on your recorded calls, which keeps it grounded in the merchants and brands your team actually serves.
P.I.T.C.H. gives reps a way to close on value before reaching for an end-of-month discount.
The sales training in Singapore method, applied for Hangzhou rooms.
We review recordings of real merchant and brand calls and identify where conversations slide into demos or discounts.
Power, Intent, Teach, Close and Habits turn into a shared call structure: discovery, a short fit explanation, the commercial ask and the renewal set-up.
Reps rehearse with us on upcoming merchant calls until new hires and veterans run the same conversation.
If deals stall in the product walkthrough, add sales demo coaching in Hangzhou. If the pipeline stages themselves are unclear, see sales process coaching in Hangzhou.
“If you’re feeling lost, unsure, or nervous about pitching to clients or investors… and you need a quick YES… Speed of Yes is what you need right now.”
Tan Shi Liang, Owner, Legendary Fisherman.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.

Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.
Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
Reps in Binjiang show feature after feature, and the merchant never hears why it matters for their category.
Deals land at quarter end with heavy concessions, and those same accounts churn at renewal.
Your best seller hits target every month and cannot teach it, so the method leaves when they do.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Hangzhou rep who repeats the product page adds nothing to what the merchant has already seen.
Each rep sells a different version of the product, so brands compare your team with itself.
End-of-month discounts become the closing technique, and margins slide while the team hits its numbers.
Every large brand deal ends up on your calendar, and evenings go to calls that a trained team could have handled.
Each new cohort copies whichever senior rep they sit near, and by next year the team sells in ten different ways.
Hangzhou platform and SaaS sales teams often grow quickly, learn the product deeply and learn selling by imitation. Without a shared way to run a merchant conversation, reps fall back on demos and discounts, and results depend on who happened to take the lead. It's like a product with no design system: every screen works a bit differently and users lose trust.
Most buyers prefer to research on their own first. A Hangzhou rep has to bring judgment about the merchant's store, not repeat the feature list.
Buyers spend only 17% of their buying time with suppliers. For a SaaS team that window is often a single call after a trial, so every rep needs to use it the same disciplined way.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. Buyers here are pitched often, and a consistent, clear team stands out against that background.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants need a sales team that can explain fit quickly to people new to the local market.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Foreign capital actually used in Hangzhou
US$35.0 billion
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Map data © OpenStreetMap contributors. View a larger map
Tell us about the sales team, the merchants or brands they sell to, and the campaign season you need them ready for. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.