FUTURE OF SELLING · JASON LIM
What if a Wulin category lead could carry your product story into a platform sitting you will not join? Imagine one turn a merchant team can keep, not a recap of last week's numbers. It's like teaching a shift lead the one line that opens the shop, not leaving them a stack of campaign printouts. Even if the next room is a retelling you will not attend, that story can still be shaped until someone else can carry it.
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Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
He closed over $7 million in deals, so a Hangzhou business story is coached as something a merchant lead can later explain, not as entertainment over a dashboard.
He started coaching basketball at 16, and a platform story is practised in short bursts, not only as a private run of campaign notes.
His graduates have produced 8-figure results with the method, two of their stories come later on this page, and a Wulin story is practised out loud with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Qianjiang story is checked on whether a colleague could retell it when the founder is already on a live.
A category lead leaves able to repeat one turn after a growth review, not only a run of dates and GMV.
Each rehearsal puts the story onto the live briefing you already have, including a cut that still works when you are not there to narrate the numbers.
P.I.T.C.H. holds a Gongshu story short enough to live in a platform memo the next morning.
The storytelling coaching in Singapore method, applied for Hangzhou rooms.
The work starts by finding the turn — the moment a category lead should care — and cutting the campaign chronology that does not serve it.
Power, Intent, Teach, Close and Habits shape the Hangzhou story, its opening, and a close a merchant lead can later repeat.
The story is spoken out loud, then retold by a colleague to a timer, until the travelling version is the one you intended.
When the story has to live in a pitch deck, use pitch deck coaching in Hangzhou. When it has to hold a launch hall, use keynote speaker coaching in Hangzhou.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
“she actually committed to doubling the frequency of classes, which means I’ll be earning twice as much from this one student!”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
A Qianjiang briefing covers last season's numbers, and a category lead still cannot repeat why the offer fits.
On a stream it lands; in a Gongshu memo written the following morning it becomes a recap of GMV.
Each group has its own chronology, and the person who has to brief the platform is left to pick one.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Hangzhou story that is only a campaign recap is hard for a category lead to take any further after they leave the review.
Qianjiang growth meetings end with interest, and the note that travels inside the platform still reads like a dashboard export.
Another week of anecdotes is added, and a Wulin merchant lead still has no turn they can keep.
Sunday goes to expanding the campaign chronology, and Monday's platform call still opens from a list of figures.
A category or partner committee often decides after you leave, and only a clear turn survives the retelling inside the platform.
Hangzhou founders often treat a business story as a longer reading of the campaign: founding, GMV, features, then the offer list. They keep adding numbers and still watch the internal retelling sound like a dashboard export, because no turn was installed that a merchant lead could keep. It's like leaving a stack of campaign printouts on the counter and hoping the shift can explain the shop.
Most buyers prefer to research on their own first. A Hangzhou story that is only a campaign recap is hard for a category lead to carry into the platform.
Buyers spend only 17% of their buying time with suppliers. A chronology of campaigns spends that share poorly, and leaves no one with a turn they can repeat.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. A platform or SaaS briefing in that economy still needs a turn a colleague can repeat, not another tour of GMV.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. Those Hangzhou briefings still need a turn a partner can file, including where new foreign-investment projects are being introduced.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Foreign capital actually used in Hangzhou
US$35.0 billion
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the Hangzhou story you need to tell, the merchant or growth audience, and the campaign or review date. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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