FUTURE OF SELLING · JASON LIM
What if merchants heard about your new feature and immediately saw what it would do for their store? Imagine a launch pitch that starts with their problem, shows the result, and ends with a reason to try it this week. It's like a well-written app store description instead of a changelog. Even if your platform launches often, each product pitch can still land.
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Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a Hangzhou product launch is coached to win adoption, not just announce a release.
He started coaching basketball at 16, and a launch is rehearsed like a set play with a review afterwards.
Graduates using the method have produced 8-figure results, two of their stories follow below, and feature launches are pitched with the same method.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Binjiang launch the rule is the merchant's result first, the feature second.
The pitch opens with the merchant's problem and result, so features become proof.
Product and sales share one launch story, so merchants hear the same thing from both.
P.I.T.C.H. ends each pitch with a specific reason to try the product now.
The product pitch coaching in Singapore method, applied for Hangzhou rooms.
We hear your launch pitch as a merchant would, and note where features crowd out the outcome.
Power, Intent, Teach, Close and Habits rebuild the pitch: the merchant's problem, the result, how the feature delivers it, then a clear call to try it.
Product and sales leaders rehearse with us until both can deliver the same pitch to merchants and brands.
If the demo after the launch pitch is where merchants drop off, see sales demo coaching in Hangzhou. For a launch event on a big stage, see keynote speaker coaching in Hangzhou.
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Jeffrey Teo, CEO, Ace Your Econs. Programmes attended: Facebook Ads Mastery, Perfect Client System.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Product teams in Binjiang announce features, and merchants do not see why they should care.
Reps were not given a story, so they avoid the new feature in merchant calls.
Big brands only adopt new products after you personally explain them.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Hangzhou product pitch that sounds like release notes is easy to scroll past.
New features launch with a release note and a webinar, and adoption stays low.
Sales teams cannot explain the new product to merchants, so they keep selling the old one.
Before every release, evenings go to slides about features, and the merchant story is still missing.
Merchants adopt the one they understood first, even if yours shipped earlier.
Hangzhou SaaS and platform launches are often pitched by product teams: what was built, how it works, what is next. Merchants and brands need to know what changes for their store or campaign, and a feature-led pitch leaves them to guess. It's like announcing a new checkout flow without telling shoppers it is faster.
Most buyers prefer to research on their own first. A Hangzhou launch has to show their result, not just the feature.
Buyers spend only 17% of their buying time with suppliers. Merchants give little time to any one launch, so the pitch has to be short and clear.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. Merchants here see many new tools, and a clear product pitch helps yours get adopted.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants need to understand your product quickly, without local context.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Foreign capital actually used in Hangzhou
US$35.0 billion
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the product or feature you are launching, the merchants or brands, and the launch date. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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