FUTURE OF SELLING · JASON LIM
What if your team answered a brand's request for a lower commission with a planned trade instead of a quick yes? Imagine knowing before the call which concessions you can offer and what each one must earn. It's like setting pricing tiers before launch instead of discounting at checkout. Even if a large merchant feels too important to refuse, the terms can still be negotiated properly.
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Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a Hangzhou platform negotiation is trained to keep value, not just to reach a number.
He started coaching basketball at 16, and negotiation is practised as a rehearsed play before the real game.
His graduates have produced 8-figure results with the method; two of their stories appear lower on this page, and fee negotiations are planned the same way.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. With a Binjiang team the rule is that every concession must earn something back.
Every concession is planned as a trade, so discounts and free months earn a longer term, a wider rollout or a reference.
Training uses your real upcoming negotiation with a merchant, brand or platform partner.
P.I.T.C.H. keeps the value of the platform in the conversation, so rate is not the only topic.
The negotiation training in Singapore method, applied for Hangzhou rooms.
We take an upcoming merchant or brand negotiation and list everything they may ask for: rate, commission, free period, seats, features, payment terms.
Power, Intent, Teach, Close and Habits plan the sequence: the value to restate, the trades to offer, what to ask in return and where to stop.
The team rehearses with us, including the brand's strongest pressure, until the plan holds without the founder stepping in.
If deals reach price talks before the merchant sees the value, start with sales demo coaching in Hangzhou. For the whole team's method, see sales training in Hangzhou.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.
“Before I met Jason, I was slogging day in and day out, working 15+ hours, “chasing” money, afraid to sleep.”
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand.

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
A well-known merchant in Binjiang asks for a lower rate, and the team agrees because the logo matters.
Free months and custom features are offered to close, and nothing is asked in return, such as a longer term or a case study.
Every renewal reopens the price, because the original negotiation set no anchor for value.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Hangzhou rep who meets that research with a discount alone teaches the buyer to ask again next year.
Each large brand gets a special rate, and the price list stops meaning anything to the rest of the market.
Free months, extra seats and custom work pile up, and the account looks profitable only on the signing day.
The discounts used to win accounts become the baseline at renewal, and the founder spends evenings defending margins already lost.
The brand you celebrated winning costs more to serve than it pays, and the next brand asks for the same deal.
Hangzhou SaaS and platform teams often negotiate under growth pressure: logos and GMV matter, so concessions are made to close. Without a planned set of trades, each discount, free month or custom feature is given separately, and the buyer learns that every term is flexible. It's like running a permanent flash sale and wondering why full price no longer sells.
Most buyers prefer to research on their own first. A Hangzhou team has to answer that comparison with value, not only with a lower rate.
Buyers spend only 17% of their buying time with suppliers. A fee negotiation is a small part of that time, so each exchange should trade, not just concede.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. With many platforms competing for merchants, a planned negotiation protects margins that easy discounts would erode.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants set their partner terms early, so the first negotiation sets the pattern.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Hangzhou's digital economy core industries
RMB 678 billion
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the merchant, brand or platform negotiation coming up, what they are asking for, and what you need to protect. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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