FUTURE OF SELLING · JASON LIM
What if a Chaoyang or Guomao introduction used the sentence you chose, not the title on the brief? Imagine a short line a committee chair can still use after you have left the official room. It's like a precise name card, not a crowded biography of programmes. Even if the official room is formal and bilingual, that line can still be rehearsed until it is said cleanly.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Beijing personal brand is built to be chosen in a formal room, not to collect another programme mention.
He started coaching basketball at 16, and a position follows that same drill: one sentence, rehearsed, then used in the next official introduction.
His graduates have produced 8-figure results with this method; two of their stories are below, and a Guomao introduction is cut to one clean sentence with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Chaoyang line is tested by asking whether a chair could introduce you once the committee met without you.
You leave with one sentence a chair or a partner can use, instead of another page of titles and programmes.
Each draft is tried in a live official introduction you already have to give, including a bilingual one in a formal room.
P.I.T.C.H. keeps that sentence short enough to survive a China World handshake and the note written after the meeting.
The personal branding course in Singapore method, applied for Beijing rooms.
We begin with the way a committee, a partner or a secretary currently introduces you, then you write the sentence you want used in that official room.
Proof from the work, the title and the public record is sorted so it supports that sentence, rather than competing with another honour on the same page.
The sentence is rehearsed out loud, then used in a live official introduction, until someone else can say it cleanly in your absence.
When the brief is a keynote or a commercial story rather than the position itself, use keynote speaker coaching in Beijing or storytelling coaching in Beijing.
“I was barely making $2,000 a month, with poor enrollment. At that point, I was honestly desperate.”
“I managed to recover that $15,000 loss quickly—and beyond that, from January to June alone, we’ve already crossed $100,000 in revenue.”
Jeffrey Teo, CEO, Ace Your Econs. Programmes attended: Facebook Ads Mastery, Perfect Client System.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
After a Guomao meeting, people remember the organisation and the role, and not the position you wanted them to keep.
A Chaoyang profile lists programmes, posts and awards, and a partner still cannot say, in one sentence, what you uniquely do.
In a formal room, someone reads you in from a title, and you spend the opening unsaying a label you never chose.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. In a headquarters or committee setting, people will often have read a title, a programme note, or a public record before they have a sentence they can stand behind.
Official and enterprise invitations arrive for a generic 'group representative', or they stop arriving, because no one can place what you actually stand for.
You accept another Chaoyang programme mention and still cannot give a committee chair one line they can use when they introduce you.
Late evenings go to a CV or a public profile that lists roles, and the morning review still has no sentence a formal room can keep.
A headquarters introduction is read from a title and a programme list, and that is the version the room takes into the next official conversation.
Most Beijing founder and leader pages still open with titles, programmes and a careful public record, and a formal room leaves knowing the organisation but not the position. Once a secretary has read you in, the easy label is a role on a card, and that is what travels into the next official conversation. It's like circulating a CV with every honour attached and no sentence the chair can file.
Most buyers prefer to research on their own first. A personal brand that is only a title on a page will lose a Beijing official meeting before you enter the room.
Buyers spend only 17% of their buying time with suppliers. A headquarters introduction is short, and a busy official record will not fill that moment.
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Those organisations still need a sentence they can use when they explain who you are.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. A newly formed enterprise still needs a line it can repeat in a formal room, not only a title on a card.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Beijing
2,405
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the sentence you want used in a formal introduction, and the next official Beijing room that will have to say it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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