FUTURE OF SELLING · JASON LIM
Sales Pitch Coaching in Beijing for Founders and Account Executives
What if a large organisation heard your pitch and saw a safe path from their incumbent supplier to you? Imagine respecting the current arrangement, naming what it cannot do, and proposing a limited first step. It's like proposing a pilot project instead of a full replacement. Even if the incumbent is well established, your pitch can still open the door.
APPLY FOR SALES PITCH COACHING (ONLINE)We reply personally on WhatsApp within one business day.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Why learn from Jason Lim?
A seller before a coach.
He closed over $7 million in deals, so a Beijing enterprise pitch is coached to open a safe first step, not to win an argument against the incumbent.
Coaching since his teens.
He started coaching basketball at 16, and a pitch is rehearsed like a play and reviewed.
His graduates show the method works.
8-figure results have been produced by graduates applying this method; two of their stories are further down, and enterprise pitches use it.
Mentored by renowned teachers.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Chaoyang pitch the rule is a safe first step before a full replacement.
Why is Future of Selling the best sales pitch coaching in Beijing?
A proven framework.
The pitch respects the incumbent and names the gap, so the sponsor is not put on the defensive.
An easy, step-by-step system.
A limited first step makes change feel safe for a large organisation.
Fast results.
P.I.T.C.H. ends with a specific, low-risk ask.
The sales pitch coaching in Singapore method, applied for Beijing rooms.
How sales pitch coaching with Future of Selling works
- 1
Learn the rules of selling.
We hear your current pitch as the client's sponsor would, and note where it threatens the past choice or ignores risk.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits rebuild the pitch: respect for the current arrangement, the gap it leaves, your safe first step, then the ask.
- 3
Learn the art and science of closing and countering objections.
You rehearse with us, including incumbent and risk objections, until the pitch holds.
If the pitch is good and procurement is where deals stall, see negotiation training in Beijing. If senior meetings are hard to get, see sales prospecting training in Beijing.
Top reviews for Future of Selling by enterprise sellers pitching large organisations that already have an incumbent supplier in Beijing: Success Stories and Transformations
“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”
Saiful Rizal, Managing Director, Math Prodigy.
“If you’re feeling lost, unsure, or nervous about pitching to clients or investors… and you need a quick YES… Speed of Yes is what you need right now.”
Tan Shi Liang, Owner, Legendary Fisherman.
Sharpen the Beijing pitch before the incumbent's contract is renewed
Apply for Future of Selling sales pitch coaching in BeijingWho is Jason Lim?
Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
Are you facing this right now?
The incumbent is attacked.
In the Chaoyang meeting the pitch criticises the current supplier, and the sponsor who chose them goes quiet.
No safe first step.
The pitch proposes full replacement, and the risk feels too high.
Capability is not connected to change.
The client agrees you are capable and sees no reason to act now.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
Large Beijing organisations usually know the alternatives before you pitch.
Most buyers prefer to research on their own first. A pitch that only presents capability adds nothing to that research.
Pitches that attack the incumbent and alarm the client.
Pitches criticise the incumbent, and the client's sponsor feels defensive about a past choice.
A capability presentation that never explains why change is safe.
Capability presentations impress, and the client sees no safe way to change.
Directors chase the same accounts every evening.
Follow-ups and dinners fill evenings, and the pitch that should have opened the door is unchanged.
Then the incumbent's contract renews for another cycle.
Without a safe first step, the client renews, and you wait for the next cycle.
Why do Pitches that attack the incumbent and alarm the client and a capability presentation that never explains why change is safe keep repeating and never go away?
Enterprise pitches in Beijing often try to displace an incumbent by showing superior capability or criticising the current supplier. Large organisations value continuity and avoid visible mistakes, so a pitch that implies the past choice was wrong, or offers no safe first step, rarely succeeds. It's like proposing to rebuild a working road when the client only asked for a new lane.
How Future of Selling can help
Pitch to organisations who know the options.
Most buyers prefer to research on their own first. A Beijing pitch has to offer a safe reason to change.
Make the pitch meeting count.
Buyers spend only 17% of their buying time with suppliers. The pitch has to use that time to make change feel safe.
Pitch to organisations that chose Beijing.
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Many are still forming supplier relationships, and a clear pitch helps you reach them first.
Pitch to organisations still being formed.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New organisations have no incumbent yet, so a clear pitch can set the relationship.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Beijing
2,405
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Coach the enterprise pitch while the client is still reviewing suppliers
Apply for Future of Selling sales pitch coaching in BeijingWhere are we located?
- WeWork Air China Century Building, 40 Xiaoyun Road, Chaoyang, Beijing
- WeWork Chaoyang Joy City, 101 Chaoyang Bei Lu, Chaoyang District, Beijing, China
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Contact Us
Tell us about the organisation you are pitching, the incumbent supplier, and the pitch date. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.