FUTURE OF SELLING · JASON LIM
What if account teams from every region left the annual kickoff with one shared way to run this year's key meetings? Imagine senior leaders presenting a single direction, and regional teams practising it before they return home. It's like issuing one clear directive with a briefing session, instead of circulating several memos. Even if annual meetings here are formal, they can still change how the team sells.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Beijing annual kickoff is coached to change this year's key client meetings, not only to review last year.
He started coaching basketball at 16, and a season starts with one drilled plan, which is how a national kickoff is built.
8-figure results have come from graduates who applied the method; two of their stories appear further down, and an annual kickoff is shaped by it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. For a Chaoyang annual meeting the rule is one direction, practised.
The kickoff is built around one change for the year, so every region leaves with the same direction.
Senior leaders' talks support each other, so the national team hears one message.
P.I.T.C.H. adds a practice session to a formal programme, so the change is rehearsed before the year begins.
The sales kickoff presentation coaching in Singapore method, applied for Beijing rooms.
We agree the one change the national account team must make this year and design the kickoff programme around it.
Power, Intent, Teach, Close and Habits shape each senior leader's talk, so every speaker supports the same direction.
Leaders rehearse with us, and the programme includes a session where account teams practise the change before returning to their regions.
If the national team needs a shared method beyond the event, see sales training in Beijing. For senior leaders who will speak at larger events, see keynote speaker coaching in Beijing.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”
“she actually committed to doubling the frequency of classes, which means I’ll be earning twice as much from this one student!”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Leaders in Chaoyang review last year in detail, and the change for this year gets ten minutes at the end.
Each regional head has a different priority, and the national team cannot tell which one matters most.
Awards and speeches fill the programme, and nobody rehearses the meetings that will decide this year.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Beijing kickoff that only announces targets leaves account teams meeting informed buyers with last year's approach.
The annual meeting reviews achievements and sets targets, and the first client meetings of the year sound exactly like last year's.
Each regional head presents a separate plan, and the national account team leaves with several directions.
The evening before goes on wording and slides, and the morning still feels like a report rather than a direction.
Without one practised change, regional teams revert to habit, and large deals follow last year's pattern.
Enterprise kickoffs in Beijing are often run as formal annual meetings: achievements, targets, recognition, and speeches by senior leaders. Account teams need one change they can practise for their key meetings, and a formal programme rarely includes time to rehearse it. It's like announcing a new procedure without a single training session.
Most buyers prefer to research on their own first. A Beijing kickoff has to give account teams a better approach to key meetings, not only new targets.
Buyers spend only 17% of their buying time with suppliers. Senior client meetings are scarce, so the account team needs one practised approach.
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Many are new buyers, and a team aligned at the kickoff can approach them with one clear offer.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New organisations are setting up supplier lists, and a coordinated team can reach them early.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Beijing
2,405
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the annual meeting or kickoff date, which regions and teams attend, and the change you need this year. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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