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FUTURE OF SELLING · JASON LIM

Sales Kickoff Presentation Coaching in Beijing for Sales Leaders

What if account teams from every region left the annual kickoff with one shared way to run this year's key meetings? Imagine senior leaders presenting a single direction, and regional teams practising it before they return home. It's like issuing one clear directive with a briefing session, instead of circulating several memos. Even if annual meetings here are formal, they can still change how the team sells.

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Since 2016, his events have reached 100,000+ founders across Asia.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Our graduates have produced 8-figure results and beyond.

Why learn from Jason Lim?

He has done what he teaches.

He closed over $7 million in deals, so a Beijing annual kickoff is coached to change this year's key client meetings, not only to review last year.

He has coached since he was sixteen.

He started coaching basketball at 16, and a season starts with one drilled plan, which is how a national kickoff is built.

Proof from people who used it.

8-figure results have come from graduates who applied the method; two of their stories appear further down, and an annual kickoff is shaped by it.

He learned from renowned mentors.

He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. For a Chaoyang annual meeting the rule is one direction, practised.

Why is Future of Selling the best sales kickoff presentation coaching in Beijing?

A proven framework.

The kickoff is built around one change for the year, so every region leaves with the same direction.

An easy, step-by-step system.

Senior leaders' talks support each other, so the national team hears one message.

Fast results.

P.I.T.C.H. adds a practice session to a formal programme, so the change is rehearsed before the year begins.

How sales kickoff presentation coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    We agree the one change the national account team must make this year and design the kickoff programme around it.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits shape each senior leader's talk, so every speaker supports the same direction.

  3. 3

    Learn the art and science of closing and countering objections.

    Leaders rehearse with us, and the programme includes a session where account teams practise the change before returning to their regions.

If the national team needs a shared method beyond the event, see sales training in Beijing. For senior leaders who will speak at larger events, see keynote speaker coaching in Beijing.

Top reviews for Future of Selling by enterprise sales leaders who open the year for national account teams at an annual meeting in Beijing: Success Stories and Transformations

“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”

Vũ Ngọc Hoa, CEO, Enlightenment Education.

“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”

“she actually committed to doubling the frequency of classes, which means I’ll be earning twice as much from this one student!”

Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

See the receipts

Prepare the Beijing annual kickoff before the programme is circulated

Apply for Future of Selling sales kickoff presentation coaching in Beijing

Who is Jason Lim?

Jason Lim, sales kickoff presentation coaching coach for Beijing clients coached online

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.

After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.

Are you facing this right now?

The meeting looks back, not forward.

Leaders in Chaoyang review last year in detail, and the change for this year gets ten minutes at the end.

Regions present competing plans.

Each regional head has a different priority, and the national team cannot tell which one matters most.

Recognition replaces practice.

Awards and speeches fill the programme, and nobody rehearses the meetings that will decide this year.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Large buyers will have done their own research before this year's first meetings.

Most buyers prefer to research on their own first. A Beijing kickoff that only announces targets leaves account teams meeting informed buyers with last year's approach.

An annual meeting that celebrates last year and changes nothing about this one.

The annual meeting reviews achievements and sets targets, and the first client meetings of the year sound exactly like last year's.

Regional heads each presenting a separate plan to a national audience.

Each regional head presents a separate plan, and the national account team leaves with several directions.

Senior leaders polish speeches late into the night.

The evening before goes on wording and slides, and the morning still feels like a report rather than a direction.

Then the year's key accounts are approached the old way.

Without one practised change, regional teams revert to habit, and large deals follow last year's pattern.

Why do An annual meeting that celebrates last year and changes nothing about this one and regional heads each presenting a separate plan to a national audience keep repeating and never go away?

Enterprise kickoffs in Beijing are often run as formal annual meetings: achievements, targets, recognition, and speeches by senior leaders. Account teams need one change they can practise for their key meetings, and a formal programme rarely includes time to rehearse it. It's like announcing a new procedure without a single training session.

How Future of Selling can help

Prepare teams for informed buyers.

Most buyers prefer to research on their own first. A Beijing kickoff has to give account teams a better approach to key meetings, not only new targets.

Make this year's client meetings count.

Buyers spend only 17% of their buying time with suppliers. Senior client meetings are scarce, so the account team needs one practised approach.

Start the year with organisations that chose Beijing.

New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Many are new buyers, and a team aligned at the kickoff can approach them with one clear offer.

Plan for organisations still being formed.

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New organisations are setting up supplier lists, and a coordinated team can reach them early.

New foreign-invested enterprises in China

70,392

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.

Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026

New foreign-invested enterprises in Beijing

2,405

New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.

Source: Beijing Municipal Bureau of Statistics / NBS Survey Office in Beijing, Statistical Communiqué on 2025, 25 March 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Coach the year-opening talks while the national targets are still being approved

Apply for Future of Selling sales kickoff presentation coaching in Beijing

Where are we located?

  • WeWork Wangfu International Center, 7F, Wangfu International Center, 219 Wangfujing Ave., Dongcheng District, Beijing, China
  • WeWork Internet Financial Center, 5F, 1 Danling Street, Haidian District, Beijing, China

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Contact Us

Tell us about the annual meeting or kickoff date, which regions and teams attend, and the change you need this year. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling sales kickoff presentation coaching in Beijing

Frequently asked questions

How do you make a kickoff keynote memorable?
Build it around one idea, use stories from real deals and end with a clear call to action. A kickoff keynote should also name the first action.
What should a sales strategy presentation cover?
Target customers, the offer, the sales motion, key changes from last year and how success will be measured. A sales strategy presentation keeps the detail for managers.
How do you present targets at a sales kickoff?
Explain the target, how it breaks down and the plan to hit it. Targets without a plan reduce confidence.
What are good sales kickoff themes?
Themes that connect to a real change in the market or the strategy, short enough for the team to repeat.