FUTURE OF SELLING · JASON LIM
What if a brand's e-commerce head read your first message and saw their own store in it? Imagine an opener that mentions a problem from their shop, not your feature roadmap. It's like a personalised recommendation instead of a banner ad. Even if merchants in this city are pitched by new tools every week, a sharp opener can still get the reply.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so Hangzhou merchant outreach is trained to earn the call, not the click.
He started coaching basketball at 16, and BD openers are drilled the same way: run it, watch it back, adjust.
His graduates have reached 8-figure results with the method, two of their stories sit lower down, and a merchant opener is written with the same structure.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. With a Xixi team the work is choosing fewer prospects and opening them properly.
Openers are tailored by segment: a small merchant, a brand's e-commerce head and a platform partner each get a different reason to talk.
The training covers the step after interest, so a trial request becomes a call rather than a silent sign-up.
P.I.T.C.H. keeps messages short enough to be read in a busy chat feed without being mistaken for a broadcast.
The sales prospecting training in Singapore method, applied for Hangzhou rooms.
We review the messages your BD team sends merchants and brands today, across chat, email and platform channels.
Power, Intent, Teach, Close and Habits rebuild the opener, the reason to talk now and the ask, with separate versions for small merchants and brand headquarters.
Reps rehearse the first call with us, including the trial request, until they can turn interest into a scheduled conversation.
When meetings are coming and the demo is where they stall, see sales demo coaching in Hangzhou. To bring the whole BD team onto one method, see sales training in Hangzhou.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.
“Competition is high in my industry scene with new brands popping up every other week.”
“In just 3 weeks, I increased my margins and my sales improved by 20%! I've also managed to increase my Average-Order-Value per transaction by 30%.”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult.

When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
The message explains what the tool does, and a store owner cannot see what it changes for their shop this season.
Sign-ups arrive from outreach, and the conversation that would turn them into paying customers never happens.
The method that works on small sellers in Binjiang gets nothing from a brand's head office, and the team does not know why.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. In Hangzhou that means a first message that only lists features is competing with tools the buyer already knows.
BD sends more messages through every channel, and the share of merchants who agree to a call stays flat.
Brands that do reply ask for a free trial and disappear, so reps chase activations instead of conversations.
The meetings that matter still come from your personal network, so evenings go to introductions the team should be able to start.
The account you kept meaning to approach properly announces a partner, and it is someone who opened the conversation better.
Hangzhou BD teams often prospect the way they run growth: big lists, automated sequences, group-chat broadcasts and a free-trial link. Merchants and brand teams receive that kind of message constantly, so they reply only to the few that clearly understand their store, category or season. It's like running a sitewide discount when the shopper wanted one product recommended to them.
Most buyers prefer to research on their own first. A Hangzhou opener has to tell a store owner something about their shop that a comparison site cannot.
Buyers spend only 17% of their buying time with suppliers. Once a brand agrees to talk, that slice is small, so the first call has to show fit quickly.
Value added of digital-economy core industries in Hangzhou in 2025, 9.3% higher than in 2024 and 29.5% of the city's GDP. Buyers here hear from many software and platform providers, so a generic opener is easy to ignore.
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year. New entrants are still choosing partners, and a relevant first message can reach them before habits form.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Foreign capital actually used in Hangzhou
US$35.0 billion
Foreign capital actually used in Hangzhou in 2025. The same communiqué records 1,609 newly introduced foreign-investment projects in the year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the merchants or brands you want to reach, how you contact them today, and what a first call should open. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling sales prospecting training in Hangzhou